Spamming Ebay
Wandered across an interesting bit of spam-and-jam over on Ebay.
Car rental might be competitive, but surely you could come up with something better than this…
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UPDATE: These days I'm much more active over on Google+.
Welcome to Red Cardinal, a blog dedicated to my work online with Search Marketing, Search Engine Optimisation "SEO", website Usability "Ux" and general Online Marketing Strategy in Ireland.
My name is Richard Hearne and I help website owners connect directly with the prospective customers and clients who are actively searching for relevant online services, products and information. Traffic is not the final metric - I also help site owners convert more visitors into customers. (Find out more about my SEO services, and I will be introducing Conversion Optimisation info shortly.)
This blog contains my personal observations about Search Engine Optimization SEO, Search Marketing and general Online Marketing Strategies with a particular emphasis on the Irish web world. I have a particular interest in SEO, a subject which evolves daily as the major Search Engines (Google, Yahoo and Bing) update their algorithms and technology. This constant Search Engine flux means that the tactics which achieved high rankings previously quickly become outdated - I believe up-to-date knowledge is the key to successful Internet marketing.
I hope my blog will become a point of conversation, a resource for others and a channel for transferring knowledge about all things related to Online Marketing and SEO in Ireland and beyond.
Wandered across an interesting bit of spam-and-jam over on Ebay.
Car rental might be competitive, but surely you could come up with something better than this…
Continue reading this post »Apparently Google no longer thinks Damien Mulley is an Irish slut…
Continue reading this post »Ripe.ie don’t do dresses – not in my book anyhow.
Would you pay €1950 + VAT for 6 backlinks from ripe.ie? Poor dresses.ie apparently did…
Continue reading this post »One of the better ads I’ve seen recently. Saw it in Belfast yesterday.
Brilliant…
Continue reading this post »Many people complain about Wikipedia being all over Google SERPs.
Is Ebay the Wikipedia of Google.ie ‘pages from Ireland’?
Continue reading this post »Soliciting ideas for creating a framework to evaluate this years episode of everyone’s favourite Web Awards.
All thoughts and ideas welcome.
Continue reading this post »With a quickly expanding number of ‘grey surfers’ it’s vital that you’re site is as accessible as possible to all visitors.
Perhaps the NCH need to take some time checking the front door…
Continue reading this post »I was lucky enough to use Gatineau yesterday at Microsoft’s campus in Lepardstown Dublin.
DaveN said it’s KICK ARSE AWESOME. And you know what? I think it really will be…
Continue reading this post »Iif you’re involved in keyword research for Search Engine Marketing I can quite honestly recommend this tool as being the best I’ve used to date.
They’re running a 30 day free trial offer for the next four days only, so if you’re interested the link is inside…
Continue reading this post »Have you been a site owner for many years? Perhaps you haven’t even paid attention to some of those old domains you have lying around?
Well maybe you should. The latest DomainTools live auction is currently running and dublinireland.com is listed at $75,000…
Continue reading this post »I brief info-mercial. iQ Content are on the hunt for a project manager.
Interested parties should head over and check out the job spec.
Continue reading this post »When you purchase SEO you want to know that your provider is going to deliver a quality service.
Do you perform any due diligence of your SEO provider’s service? Perhaps you should…
Continue reading this post »The Companies Registration Office website (CRO.ie) is a great resource for competitive business intelligence. All Irish limited companies are required to submit proper statements of account which can yield some very interesting competitive information.
I’m quite sure that a lot of money has been invested into the site over the years, and the most recent upgrade probably didn’t come cheap, but why is it that public bodies are permitted to use tax payers funds without a requirement for a bare minimum of standards in the delivered outcome…
Continue reading this post »Linking out is a good thing for any website. It can help to signal topicality. It can help o create networks.
But sometimes excessive outbound linking can and does hurt your Search Engine rankings…
Continue reading this post »Google is updating its index with increasing speed and frequency.
But odly wnough the cache seems to be no longer representative of what Google knows about your pages…
Continue reading this post »Flash Replacement can be an excellent addition to your website. When implemented correctly it offers a great win-win outcome – your users have an improved visitor experience, and the Search Engines can index the complete content of your page.
But implemented poorly and your site could be on the receiving end of a penalty, or worse still – an outright ban.
Continue reading this post »What happens when an SEO provider promotes multiple competing websites? Is there an ethical dimension to this issue that requires discussion?
Now add into the mix PPC management – just how large can the conflicts of interest get?
Continue reading this post »Quick funny about Technorati’s developer wiki getting spammed to death…
Continue reading this post »What happens during one year of blogging? Can a business be built on a single Wordpress install? Can I support myself by talking about Search Engines all day?
You betcha. Happy birthday Red Cardinal.
Continue reading this post »Check out Dave Davis’ Firfox extension ‘Google Global’. It’s a handy tool that gives you more control over your Google search results.
Continue reading this post »This goes against all good business practices – never dump on your competition.
But the only way to ensure that Ireland’s SEO industry delivers real value is to name and shame those companies who ‘talk the talk’ but don’t ‘walk the walk’.
Continue reading this post »Joost discussed a whole bunch of search modifiers for Google search URLs. There are a few more I’ve come across recently too.
And does David Naylor have an ‘seo cock blog’?
Continue reading this post »Sometimes even the big sites who invest huge sums of money into their online properties can get things wrong.
But I do have to wonder how the most basic SEO 101 type issues are let creep into websites that are hugely dependant on Search Engine traffic (thinking recently re-launched national newspaper site here)….
Continue reading this post »Funda, the website behind the top Irish viral to hit the Internet last year (and probably since) is shutting down.
In a departure from my usual marketing style of writing I’m putting on my economists hat for a wee bit.
Continue reading this post »What happens when Google just wont pick up your site?
The first thing to check is whether Googlebot can actually access your content.
Continue reading this post »If Google falls out of your world, fear not there’s a place you can go for help.
Better still, experts will help you for free.
Continue reading this post »Euro Business Guide have been spamming and scamming for many years now. They are at it again.
Will they ever be shut down for their continuous attempts to scam people?
Continue reading this post »If you have Ruadhan O’Donoghue’s Wordpress Mobile Plugin with WURFL plugin installed you may want to consider deactivating it.
Serving mobile content to Googlebot and Slurp is going to impact your Search Engine rankings.
Continue reading this post »We could all do a little more to help out in this world. Giving to charity is just one small thing, and giving a link a very easy way to help out.
Hopefully this charity link meme will result in some extra love going to someone more needy than I.
Continue reading this post »So now Sky Handling Partner are sending legal threats.
Reputation management of the poorest quality…
Continue reading this post »I’m flying for about 20 hours later today. God I hope Sky Handling Partner lose my bags
It’s almost frightening to see just how quickly YouTube is rising to complete ascendency.
Continue reading this post »Enterprise Ireland recently produced their very first podcast. Organised by the eMarketing division, the conversation between Cathy McGovern, Fergal O’Byrne, Ralph Averbuch and myself focused on eMarketing.
Continue reading this post »What do you do when your site has a very sudden drop in both visitors and, more importantly, rankings?
Well it happened to me just yesterday. Here’s how I diagnosed the problem.
Continue reading this post »Some surveys, a bunch of Paddys hits Silicon Valley, some really slick new websites, and a general round-up of news and links that might be of interest.
What better to kick start your Monday morning?
Continue reading this post »If you’re a competitive webmaster then no doubt you use Google’s Webmaster Console to check your backlink data.
Continue reading this post »I get some very funny calls from people looking for, well, let’s just say not looking for Red Cardinal.
I can now add Captivate Digital to my list of wrong numbers derived from Google.
Continue reading this post »Ok, I’m genuinely flummoxed.
Is this the best or the worst link exchange request ever?
Continue reading this post »If I had a penny cent for every time I’ve had to re-upload my .htaccess file to this site….
If you suffer from Wordpress overwriting your custom .htaccess rules fret no more – the solution is deceptively simple.
Continue reading this post »Understanding and controlling how search engines access and index the contents of your website can greatly assist in achieving higher rankings for the pages that matter the most.
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