Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.
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UPDATE: These days I'm much more active over on Google+.
Welcome to Red Cardinal, a blog dedicated to my work online with Search Marketing, Search Engine Optimisation "SEO", website Usability "Ux" and general Online Marketing Strategy in Ireland.
My name is Richard Hearne and I help website owners connect directly with the prospective customers and clients who are actively searching for relevant online services, products and information. Traffic is not the final metric - I also help site owners convert more visitors into customers. (Find out more about my SEO services, and I will be introducing Conversion Optimisation info shortly.)
This blog contains my personal observations about Search Engine Optimization SEO, Search Marketing and general Online Marketing Strategies with a particular emphasis on the Irish web world. I have a particular interest in SEO, a subject which evolves daily as the major Search Engines (Google, Yahoo and Bing) update their algorithms and technology. This constant Search Engine flux means that the tactics which achieved high rankings previously quickly become outdated - I believe up-to-date knowledge is the key to successful Internet marketing.
I hope my blog will become a point of conversation, a resource for others and a channel for transferring knowledge about all things related to Online Marketing and SEO in Ireland and beyond.
Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.
Continue reading this post »Of course this is being reported out of context, but we all know that sound bites can sway perception. IMO Google has a very serious communications problem currently with the whole Disavow Tool: “How does Google deal with disavow requests and what’s the difference between that action and manual link penalties?” At the moment, nothing […]
Continue reading this post »I wonder how high this will go – but.com Embedded Link NameJet For domaining or for your business needs, get the best aftermarket domain names for sale today! NameJet provides premium and expiring domain names through domain auctions and backorder services. Google+: View post on Google+ This post was first made on the Richard Hearne […]
Continue reading this post »Some very interesting discussion around 2 major Penguin issues in yesterday's SEO Questions hangout: Dumb SEO Questions 27. – Can I buy a domain that used to have spam on it and still rank? Dumb SEO Questions 27. – Disavow tool a placebo or not? Google+: View post on Google+ This post was first made […]
Continue reading this post »You don't ever want to think about this, but it's a sure thing to happen someday. Nice that you can now have more control over what happens to your account in the event you're no longer able to use it. Reshared post from +Christopher Semturs This is from my point of view one of the […]
Continue reading this post »And here's my second question for the next Webmaster Central Office Hours Hangout: http://goo.gl/mod/NfgE Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.
Continue reading this post »And here's my Webmaster Central hangout question for the forthcoming session with +John Mueller If you think it's a good question please consider up-voting it. http://goo.gl/mod/v2mF Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.
Continue reading this post »Dear +Matt Cutts This answer is one of the worst cop-outs ever. Are you really suggesting that everyone now needs to do due diligence on purchases that may cost as low as $8? Can I buy a domain that used to have spam on it and still rank? Secondary market is huge, and there's no […]
Continue reading this post »WordPress users: remove this plugin if it's on your server: Reshared post from +Unmask Parasites A very popular WordPress plugin, Social Media Widget, fell to the dark side. Its recent update contained a code to inject "payday spam" links into web pages. It's not clear whether it was done intentionally by the developer, or their […]
Continue reading this post »Nice update to hreflang. Reshared post from +Christopher Semturs Today we are announcing an enhancement for hreflang annotations:http://googlewebmastercentral.blogspot.com/2013/04/x-default-hreflang-for-international-pages.htmlVery happy to see this enhancement going live, it addresses most of the questions we got from webmasters. Embedded Link Official Google Webmaster Central Blog: Introducing “x-default hreflang” for international landing pages Wednesday, April 10, 2013 at 2:00 […]
Continue reading this post »If you think it's a good question please vote. [EDIT: link corrected] Embedded Link View Discussion Be heard. Vote on questions and submit your own. Google+: Reshared 1 times Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.
Continue reading this post »Dear +John Mueller I hope you can answer this question: * A client wants to use a domain which was affected by Penguin. This was registered after previous owner allowed it to expire.* They want to start a new website, with good content that focuses on the user not SEO.* They want to disavow all […]
Continue reading this post »Sad to think that Penguin is almost 1 year old, and so far Google has only ran it 3 times. Kinda feel Google lied about the impact of Penguin, and should have been open with site owners affected. Most could have rebuilt a better site over the past year rather than try to recover their […]
Continue reading this post »Holy shit – this is pretty snazzy: Embedded Link Pi’s Epic Journey – LIFE OF PI on Digital HD | Watch Full Movie Online or Download Now Enter the majestic world of Life of Pi and discover how this visual wonder came to life… Google+: View post on Google+ This post was first made on […]
Continue reading this post »Using Google accounts to sign up for services is handy, but why would Quora need to "Manage my contacts" for this function? Using Google accounts to sign up for services is handy, but why would Quora need to “Manage my contacts” for this function? Google+: View post on Google+ This post was first made on […]
Continue reading this post »When this was KISSinsights the pricing was Free, $29, $49, and Larger. Now they start at $79. For what it is the value appears to suck. Embedded Link 2013 Qualaroo. Nudge™ is a registered trademark of Qualaroo, Inc … 2013 Qualaroo. Nudge™ is a registered trademark of Qualaroo, Inc. All rights reserved. support@qualaroo.com. Small Business […]
Continue reading this post »Well worth a read for some conversion inspiration: Embedded Link 13 Unconventional Landing Page Strategies To Increase Conversions13 Unconventional Landing Page Strategies To Increase Conversions Tweet Tweet If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click. Follow […]
Continue reading this post »There's some really interesting discussion around the Cyprus bailout and the EU project in general on this news story. Personally I'mm beginning to think the entire EU project may actually end very badly, and the Euro is likely doomed in its current format. Embedded Link Cyprus bailout: Dijsselbloem’s U-turn creates chaos in the markets The […]
Continue reading this post »google.ie [car insurance] Google detection still doesn't see the worst paid links / paid blog posts / link networks. They may be getting better, but, woah, have they got a lot of junk still to catch… Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.
Continue reading this post »Richard Hearne was tagged in Richard Hearne's album. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.
Continue reading this post »adrian James was tagged in Richard Hearne's album. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.
Continue reading this post »adrian James was tagged in Richard Hearne's album. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.
Continue reading this post »adrian James was tagged in Richard Hearne's album. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.
Continue reading this post »Dear Google Picasa – go fuck yourself for uploading my private photos to G+ without asking me. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.
Continue reading this post »May not all be what you'd expect, but by my count there's a whole lot of pay day stuff entering and leaving the SERPs: Embedded Link Fighting Spam – Inside Search – Google Spam sites attempt to game their way to the top of search results through techniques like repeating keywords over and over, buying […]
Continue reading this post »Interesting research: Embedded Link Video Snippets Vs. Author Images – Which Have Higher Click Through Rates? Matt reached out to me last week with interesting data on the relative value of video snippets vs author photos in search results. This work compliments the Google+: View post on Google+ This post was first made on the […]
Continue reading this post »Well worth adding to your circles. Reshared post from +Alistair Lattimore Remarketing With Gmail Search Field Trial Earlier in the year +Dan Manahan asked a question about whether it'd be possible to take advantage of Google Drive now being part of the personalised search experience for those users who have opted into the Gmail Search Field […]
Continue reading this post »Let +Christopher Semturs know if your having problems with hreflang. Reshared post from +Christopher Semturs Dear Webmasters: Did you deploy hreflang and don't see it take the effect you intended? If so, please let me know in the comments, I'm interested to hear about your use cases. Google+: View post on Google+ This post was […]
Continue reading this post »+Sebastian X Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.
Continue reading this post »[Wat po] has this site at #1 http://www.watpomassage.com Again all coming from Google's POI widget. Honestly horrendous results for travelers. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.
Continue reading this post »Search for [bangkok attractions] and you get Google's new points of interest widget. [grand palace thailand] is first result in widget. www.grandpalacethailand.com is #2 for that query. How that site offers anything to users I don't know. One page of related content and then just affiliate tour links for general Thailand tours. Totally useless. This […]
Continue reading this post »Looks interesting – would like to try this out. Reshared post from +Christopher Semturs Less bytes -> Faster loading times -> better user experience. I'm always excited to see improvements in compression. Embedded Link Compress data more densely with Zopfli By Lode Vandevenne, Software Engineer, Compression Team Cross-posted with the Google Open Source Blog The […]
Continue reading this post »Via +Pe lagic More on the recent casino bonus spam in google.co.uk: Embedded Link How Does the Casino Bonus Spam Work? | Irishwonder’s Black Hat SEO Blog Note: just like the previous one, this is not an outing post and is only intended to study the mechanisms of how things work in Google rather than […]
Continue reading this post »Webmaster Central 2013-02-25 EN Why do we need to keep iterating questions to get answers? In this latest claim Penguin hasn't been updated since October, so no site hit by Penguin has escaped since at least October? Google said in the beginning that Penguin could be removed if site owners clean up their backlinks, but […]
Continue reading this post »Won't last long, but while it does it's making money. Some people might be forgiven for believing that the crash-burn-rinse-repeat spam methods are quite a good way to win on Google… Reshared post from +Aaron Chronister LMAO… Come on Google, you're a bunch of ignorant F** Embedded Link https://www.google.co.uk/#hl=en&q=casino+bonus Google+: View post on Google+ This […]
Continue reading this post »This looks like a great WrodPress plugin for lead-gen: Embedded Link WordPress Landing Pages Create landing pages for your WordPress site. Monitor and improve conversion rates, run A/B split tests, customize your own templates and more. Google+: View post on Google+ This post was first made on the Richard Hearne Google+ profile.
Continue reading this post »+Barry Schwartz I was the one who asked John that question on Penguin. My impression is that they refresh the data more frequently then thought, but don't change the algo often. I've seen changes a few times recently to Penguin hit sites that make me think the data is refreshing. It's not really clear from the […]
Continue reading this post »This looks like a really interesting way to gather customer interactions from your site: Embedded Link SpeakPipe – listen to your customers SpeakPipe allows your customers, podcast listeners, blog readers and fans to send you voice messages (voicemail) right from a browser without any phone calls. Google+: View post on Google+ This post was first […]
Continue reading this post »Way to go Google – now regular web publishers have no idea if they can link to other websites or not (check out the comments): Embedded Link Why Blogs that Allow Guest Posts Will Be Penalized in 2013 : @ProBlogger This guest post is by Jeff Foster of WebBizIdeas. Just as low-level article directories (ezinearticles, […]
Continue reading this post »Wow, so much for authority: Embedded Link global warming causes – Google Search Google Instant is off due to connection speed. Press Enter to search. Press Enter to search. +You · Search · Images · Maps · Play · YouTube · News · Gmail · Drive · Calendar · More · Translate · Mobil… Google+: […]
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