Captivate Digital

Captivate Digital – Still Failing Search

Posted in: Online Marketing by Richard Hearne on June 16, 2007

I know I really shouldn’t… I’m sorry Captivate Digital.

Wrong number

I get quite a few calls from people looking for Google. Apparently I rank quite well for ‘Google phone number‘. It gives me a laugh now and again as people try to figure it out. I especially like the ones who tell me that Google told them this was the number

Last Thursday I got a call from someone looking for FAS. I don’t think I rank for ‘fas phone number’, so that must have been a mistyped number. But yesterday I had another wrong number call.

Ok, so sometimes the dark side of me comes out and I cant help but draw attention to those things in life that bemuse me. As was the case in a previous Captivate Digital post where I highlighted the fact that they had released a PR stating that many Irish firms failed in Search. While the release made for some nice bites in quite a few news publications, unfortunately it didn’t reflect all so well on Captivate Digital. This was primarily because they also failed pretty miserably in the Search Engines (they didn’t even have a working website at that time).

Wrong Number Part Deux

So yesterday I had my first wrong number call for Captivate Digital. A nice English lady, probably selling something. She was a bit confused. So was I have a brief moment.

Now I wonder why she thought mine was the phone number for Captivate Digital?

A search for Captivate Digital on Google.com.
My location: Asia.
Personalisation: none.

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Comments (7)

7 Comments »

They’re bidding on the keywords in Ireland, but their site is incredibly lacking in information.

Comment by Michele — June 16, 2007 @ 11:18 am

I wonder what Mr Davis would say about their landing pages

I was going to offer some advice about the thin content until I noticed that they are advertising ‘Search Engine Marketing’ as one of their services.

Hopefully they’ll get it sorted out sooner rather than later. The weird thing is that I thought they were a subsidiary of a large UK outfit (therefore with bankroll)?

Comment by Richard Hearne — June 16, 2007 @ 11:32 am

Did you mean me?

There is not very much to say about their “landing page”. It’s a holding page. Their parent company must have money to burn unless it is some weird branding exercise that makes very little sense to the uninitiated.

What sort of end user would go with or even give a chance to a company offering “search engine marketing” services without any content, credibility factors, previous experience listings or demonstration of ability in any way?

I feel sorry for them. I see this every day, companies blowing money through Google. If there is any sort of sales funnel to this marketing method, I don’t see it.

Comment by Dave Davis — June 17, 2007 @ 10:33 pm

I guessed you wouldn’t miss your name being called

Comment by Richard Hearne — June 18, 2007 @ 6:06 am

Of course not. That’s what RSS feeds and Google alerts were made for. I actually read this a few seconds after you posted it but decided against an “immediate” reply in case you though I was stalking you ;P

Reputation management I believe?

Anyway, perhaps we’ll see captive digital reply?

Comment by Dave Davis — June 18, 2007 @ 6:13 am

Still up eh? Or have you moved to a morning friendly schedule now?
Doubt they even know I’m here TBH.

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