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Internet Video Eating Into TV Time

Posted in: Marketing,Statistics,Technology by Richard Hearne on November 28, 2006
Internet Marketing Ireland

Well we only have so many hours in the day.

A very interesting poll conducted by ICM on behalf of the BBC indicates that TV is being substituted by Internet and Mobile Video. The poll of 2,070 people showed some very interesting results:

  • 43% of respondents watch less TV as a result of watching Internet/Mobile video;
  • 22% watch Internet/Mobile video either ‘occasionally’ or ‘Once a week or more’;
  • 28% in the 18-24 age bracket watch Internet/Mobile video once a week or more.

I think there is probably some food for thought in those figures, and marketing experts need to pay more attention to video delivery over emerging technologies.

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3 Comments »

  1. Test

    Comment by Richard — December 8, 2006 @ 10:08 am

  2. Response to test

    Comment by Richard Hearne — December 8, 2006 @ 10:09 am

  3. [...] In a recent post by Red Cardinal Marketing, they quote a British survey conducted by BBC about the Internet eating into TV viewing time. In that report, 43% of respondents watch less TV as a result of watching Internet/Mobile video and around 22% watch Internet/Mobile video either ‘occasionally’ or ‘Once a week or more’. Finally, 28% in the 18-24 age bracket watch Internet/Mobile video once a week or more. [...]

    Pingback by PinoyBlogosphere.Com » Blog Archive » Internet vs. TV Time — April 7, 2007 @ 12:18 pm

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