Comments on: Interesting Departure for BMW http://www.redcardinal.ie/marketing/26-08-2009/interesting-departure-for-bmw/ Search Engine Optimisation Ireland Tue, 31 Mar 2015 10:03:56 +0100 hourly 1 http://wordpress.org/?v=3.9.1 By: SJL Web Designhttp://www.redcardinal.ie/marketing/26-08-2009/interesting-departure-for-bmw/#comment-8456 Fri, 20 Nov 2009 22:11:15 +0000 http://www.redcardinal.ie/?p=1036#comment-8456 I only saw this advert once and made me think how different it was to BMW’s usual technology focused campaigns. They definetly have a strong enough brand to move in different directions with their advertising and product lines.

]]> By: Richard Hearnehttp://www.redcardinal.ie/marketing/26-08-2009/interesting-departure-for-bmw/#comment-5152 Sun, 30 Aug 2009 11:31:37 +0000 http://www.redcardinal.ie/?p=1036#comment-5152 Hey Haydn

Good points, and I actually think this particular ad shows a move away from technology. Regardless of what they’re trying to achieve, they certainly have turned heads. They also run the same ad with Patrick Stewart (of Star Trek fame) doing voice-over.

Rgds
Richard

]]> By: haydnhttp://www.redcardinal.ie/marketing/26-08-2009/interesting-departure-for-bmw/#comment-5126 Sat, 29 Aug 2009 10:29:44 +0000 http://www.redcardinal.ie/?p=1036#comment-5126 I agree Richard. I was making a different off-post comment in some ways. I think BMW are absolutely superb at being a whole range of things to different people, even keeping a core tech customer base happy while consciously feminising their product range and customer service.

]]> By: Richard Hearnehttp://www.redcardinal.ie/marketing/26-08-2009/interesting-departure-for-bmw/#comment-5033 Wed, 26 Aug 2009 19:23:20 +0000 http://www.redcardinal.ie/?p=1036#comment-5033 Hi Haydn

I always think of cars/metal/technology when I consider BMW ads. With this ad I feel it’s suddenly all about lifestyle and emotion. I know they always stressed lifestyle, but this is the first time I’ve equated BMW with personality.

Thanks for dropping by, rgds
Richard

]]> By: haydnhttp://www.redcardinal.ie/marketing/26-08-2009/interesting-departure-for-bmw/#comment-4992 Wed, 26 Aug 2009 12:42:26 +0000 http://www.redcardinal.ie/?p=1036#comment-4992 And it is a woman driving the car – I remember seeing a ton of web comment attacking the feminisation of BMW It’s great branding though.

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