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Funda Ireland, €30k (excluding the SEO)
Well the buzz about Dublin Property Company is certainly taking off. Well done to Funda Ireland and their marketing folk for putting together a great campaign.
RTE reported last night that the cost of this campaign was €30,000+. This figure doesn’t surprise me but I was a wee bit disappointed when I noticed this morning that a Google search for “funda ireland” only returns a #5 spot for Funda’s website (#2 with the quotes).
I think that this viral will be hugely successful in creating a buzz about Funda, and in this respect it would make sense to plan for the SE’s also.
The Funda website is only a placeholder at the minute and a very (even very, very) modest link-building campaign would have ensured that the Funda website gained a #1 ranking for its own name. I’m sure that soon they will have that #1 spot but still think that it’s a shame that they seem to have overlooked this area of on-line marketing.
I do now also wonder if they have a good strategy in place for passing the link love and on-line buzz from The Dublin Development Company to the funda on-line property? The property segment is a fierce area of the SERPs and I’m sure that after the buzz dissappears Funda will have to fight with all the the other on-line property sites for SE rankings.
Ok, I’m sorry for focusing on the SEO side of things, but, after all, it is my job :).
[EDIT - I've changed the post title to see how well this post ranks for 'funda ireland'. Sorry to anyone who gets a 404:D]
[UPDATE 28 September - Lo and behold, this post is now #1 on Google for 'funda ireland'.]
30K wow!
Maybe someone should give phone call to guarantee them #1 on Google for “Funda Ireland”, that would be cheeky.
Comment by Gavin — September 27, 2006 @ 11:16 pm
Hey Gavin
Believe it or not they’re #2 now for ‘funda ireland’ (but I might be able to change that once Google indexes this page :mrgreen:).
As time goes on I’m beginning to think they messed up with this – I don’t think the Funda brand is getting the kind of exposure they should have received from such a good viral.
I hope they have something good up their sleeves to follow because the ROI on that €30k seems to be shrivelling each and every day.
Their website funda.ie is still a placeholder and you look at the theme clouds around the place and funda barely gets a mention.
Comment by Richard Hearne — September 27, 2006 @ 11:58 pm
And Google grants my wish.
Thank you Google
Comment by Richard — September 28, 2006 @ 11:50 am
The Funda isnt getting the exposure that it should be getting, for that price too!
I just checked those results and you are number #1, now that didnt take much, do you know someone in Google Ireland? lol.
Comment by Gavin — September 28, 2006 @ 6:03 pm
[...] The second post was made on Monday and included some (but not all) of the keywords that I had seen. If I had to do it all over again the title would have been more like “Funda Ireland launch, Wasaki Dublin Coastal Development”. I noticed redcardinal targeting the term “Funda Ireland” so it probably wouldn’t have been as much fun to target that second term. [...]
Pingback by Yo-Yo Search Results Experiment & Rankings - Web Development Business Marketing. Jason Roe - Web design, Development, SEO Advice — September 29, 2006 @ 12:17 pm
Just a quick update (I have an unhealthy obsession with reading archives this week) but looks like Funda just took the number 1 spot.
Comment by Dave Davis — December 2, 2006 @ 9:54 pm
Dave
They regained their #1 and #2 spot a while ago. That said, I’m sitting their in #3 and #4
Rgds
Richard
Comment by Richard Hearne — December 3, 2006 @ 11:04 am