Quite a good read, and some useful learnings from Coke's content experience:…

Quite a good read, and some useful learnings from Coke's content experience:
Embedded Link
Coca-Cola’s storytelling: three lessons on content marketing and creativity
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.
Google+: View post on Google+
This post was first made on the Richard Hearne Google+ profile.