It's a shame that testing still hasn't quite made it to the mainstream
So much upside, and very little risk:
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How We Increased Landing Page Conversion by 16%: Lessons Learned from Redesigning the Buffer Home Page – - The Buffer Blog
A few weeks ago I had the opportunity to design a totally new landing page for Buffer. I had the green light to get creative and to try something new, even if that meant throwing everything away and starting from scratch. So that’s exactly what I did. The Experiment This experiment, for me, was all about [...]
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I'd love to do it, but budgets and blah blah
Comment by Andy Wigglesworth — January 27, 2014 @ 4:16 pm