info [ AT ] redcardinal [ DOT ] ie
It's crazy to think that I wrote this piece 5 years ago now
I just tried to get quotes from a couple of the Irish insurers for my car insurance. Nothing has changed – they all do a terrible job of making me feel good about entering my information. Sad really…
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Car Insurance – How To Smother Your Prospects and Kill Your Leads – Red Cardinal
A post discussing high commitment lead-funnels, when combined with low perceived benefits and unknown outcomes, will result in high drop-out rates.
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This post was first made on the Richard Hearne Google+ profile.
In a perverse kind of way it probably helps them by putting you off shopping around.
Business still thinks like retail: you need them, you want their business, you come and get it.
Comment by David Quaid — August 26, 2014 @ 11:07 pm
Hey Richard,
What you looking for insurance for? Coming back for a spell?
Yup, some industries never change. In fact, not much has changed in Ireland since you’ve been gone. Some smart companies have done really great things, but the majority still think it’s 2004.
It’s why we don’t market ourselves in Ireland any more. We exclusively focus on the US and we have a few amazing Irish clients who knew what was good for them. I can’t even bring myself to get a quote these days, I leave it to the SO.
PS: I read that post linked, I genuinely thought you had posted it today until I got the comments and saw the date.
Comment by Dave Davis — September 8, 2014 @ 11:24 pm