And here was silly old me thinking that Google would be able to handle spam links like this:

<div class='nanorep_loadingData' id='nanoRepProxyContainer' style='position:absolute;top:-500px;left:0px;'><span>Loading nanoRep <a href='http://www.nanorep.com/Blog' style='color:#000;'>Excellent Customer Experience</a></span></div>

<div class="nanorep_loadingData" id="nanoRepProxyContainer" style="position:absolute;top:-500px;left:0px;"><span>Loading nanoRep <a href="http://www.nanorep.com/Widgets" style="color:#000;">Self-Service Support Help Desk</a></span></div>

These guys have come from nowhere to rank for some ultra competitive B2B keywords, all simply by injecting unseen links into the snippets customers add to their pages.

Of course if you can get hidden links onto high authority sites you'll likely get a free pass, but it's sad that Google cant better detect this. Reminds me a bit of the payday hacked links…

And FWIW the SSL industry have been at this same tactic for yonks.

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This post was first made on the Richard Hearne Google+ profile.