"Our research found that at best, 88 percent of the ad-clicks were made by bots…
"Our research found that at best, 88 percent of the ad-clicks were made by bots on the LinkedIn ad platform, while at worst, 98 percent were from bots on the Google ad platform.
Grim reading.
Embedded Link
oxford-biochron.com/downloads/OxfordBioChron_Quantifying-Online-Advertising-Fraud_Report.pdf
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This post was first made on the Richard Hearne Google+ profile.
Cui Bono?
Comment by Sasch Mayer — February 25, 2015 @ 12:12 pm
Ah-hah…
So we have a damning report written by a marketing agency running a third-party company that sells bot-click prevention software…
Hmmm…
They've been around since 2013 and the only reason for the word Oxford to be in the business name at all seems to stem from the fact that one of them has a Masters Degree from there.
Pinch of Salt methinks…
Comment by Sasch Mayer — February 25, 2015 @ 12:21 pm