I'm only linking to this as it's one of the worst pieces I've part-read in a while.  I stopped after the point about Apple.com's homepage being useless… except if your interested in one of their products. 

Based on this we should all just delete out homepages and redirect them to Google.com… sigh

I gave up writing a few years back for lack of ideas, but if this crap can get published maybe I should try writing something half useful again.

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The Home Page Is Dead and Microsites Are the Future – What That Means for New gTLDs
Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps.

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