It seems that the latest theories abounding on WebmasterWorld are that "thin" is the new "black"

Google's WebSpam team are certainly succeeding at confusing SEOs, but they are failing miserably at rewarding webmasters who are genuinely trying to fix their past transgressions.

Sadly Google are also helping to create an increasing volume of tin-hat theories while at the same time attacking those who research patents looking for insights into how Google's algo works. A little schizophrenic perhaps?

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This post was first made on the Richard Hearne Google+ profile.