Well worth the read:

Reshared post from +AJ Kohn

Why You Need To Understand Google's Obsession With Time To Long Click

The internal metric Google uses to determine search success is time to long click. Understanding this metric is important for search marketers in assessing changes to the search landscape and developing better optimization strategies.

#seo   #search   #google  

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Time To Long Click
Time to long click puts many search changes into perspective and gives sites renewed reason to link out and think of search as a multi-site experience.

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This post was first made on the Richard Hearne Google+ profile.