Incredibly, or perhaps not, speed was the #2 most important factor to their users.

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Is your news site too slow? Probably, though The Guardian’s trying to speed theirs up
Web publishers face a quandary in 2014: User expectations for how quickly a website will load are getting faster and faster. But web pages keep getting fatter and fatter, adding custom fonts, bigger art, more video, and more complex JavaScript into the mix. Our 3G reality often falls short of our b…

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