Comments on: Reading between the lines can be dangerous: http://www.redcardinal.ie/general/14-02-2014/reading-between-the-lines-can-be-dangerous/ Search Engine Optimisation Ireland Tue, 31 Mar 2015 10:03:56 +0100 hourly 1 http://wordpress.org/?v=3.9.1 By: Sasch Mayerhttp://www.redcardinal.ie/general/14-02-2014/reading-between-the-lines-can-be-dangerous/#comment-1088243 Fri, 14 Feb 2014 11:36:36 +0000 http://www.redcardinal.ie/general/14-02-2014/reading-between-the-lines-can-be-dangerous/#comment-1088243 That's pretty much the way I see it too. I've seen too many e-commerce sites get so fixated on what a great thing infinite scroll is, that they never consider all the bolt-ons they'll need (comparators, wishlists, vertical bookmarks, whatnot) in order to actually turn the browsers into buyers without frustrating the crepe out of them.

]]> By: Richard Hearnehttp://www.redcardinal.ie/general/14-02-2014/reading-between-the-lines-can-be-dangerous/#comment-1088242 Fri, 14 Feb 2014 11:30:43 +0000 http://www.redcardinal.ie/general/14-02-2014/reading-between-the-lines-can-be-dangerous/#comment-1088242 Good for browsing, not for navigating.  Also good for viewing very linear data like timelines.  Otherwise it wouldn't be my favourite either TBH.

]]> By: Sasch Mayerhttp://www.redcardinal.ie/general/14-02-2014/reading-between-the-lines-can-be-dangerous/#comment-1088241 Fri, 14 Feb 2014 11:28:36 +0000 http://www.redcardinal.ie/general/14-02-2014/reading-between-the-lines-can-be-dangerous/#comment-1088241 Mmmmm… Could be… ;-)

Don't forget that the Page Layout algo was updated a few days back, so the reference is doubtlessly aimed at more than just infinite scroll.

FWIW… I personally do not think that infinite scroll is really the way forward. I've found that it tends to confuse a great many visitors. Thoughts?

]]> By: Richard Hearnehttp://www.redcardinal.ie/general/14-02-2014/reading-between-the-lines-can-be-dangerous/#comment-1088120 Fri, 14 Feb 2014 05:38:19 +0000 http://www.redcardinal.ie/general/14-02-2014/reading-between-the-lines-can-be-dangerous/#comment-1088120 Strangeness was more along the lines of whether this is part of their algo :)

]]> By: Alistair Lattimorehttp://www.redcardinal.ie/general/14-02-2014/reading-between-the-lines-can-be-dangerous/#comment-1088106 Fri, 14 Feb 2014 04:46:46 +0000 http://www.redcardinal.ie/general/14-02-2014/reading-between-the-lines-can-be-dangerous/#comment-1088106 I don' t think it is strange, it is annoying if you've got to scroll through 15 pages of infinite scroll to find the thing of interest.

To me this is no different than frustrating users by having content sitting behind tabbed UI, someone lands on the page from search and can't find what they were looking for immediately as the content is sitting behind a tab – it's frustrating for users.

If I follow a link to a category page on pinterest about tattoos, I want to be able to find the images of interest relevant to the link.

Most people that implement infinite scrolling don't update the browser URL as you scroll down the page, so that if they shared a URL – they are actually sharing page 13 for example instead of the base category URL.

Checkout http://qz.com/ for what I'm talking about.

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