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Some nice tactics for wrestling some domination back from OTAs
From a search perspective I'm fairly sure a good local travel association could wipe the floor with the OTAs if they coordinated tightly.
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Seizing the local ground – tips for destinations on creeping up search rankings
Five Steps for CVBs and Hotel Associations to win over local hoteliers and win back Google Rankings
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This post was first made on the Richard Hearne Google+ profile.
I was talking about the little guys clawing back territory to a business network in Worcester last Thursday. One of the main problems seems to be that the little guys are despondent in the face of such massive presence/marketing. However, I do totally agree with you. If the small operators team up, they will wipe the floor with the big boys on a local scale.
Comment by Sasch Mayer — March 12, 2014 @ 12:43 pm
How?
Comment by Spencer Hughes-Morris — March 12, 2014 @ 3:57 pm
How can you, as little estate agents beat the big boys?
Comment by Sasch Mayer — March 12, 2014 @ 6:07 pm
yes
Comment by Spencer Hughes-Morris — March 13, 2014 @ 10:35 am
You mimic the strategy used in that article – coordinate your web strategy and work together to achieve high local rankings for your group.
Might be slightly different in real estate since agents are the equivalent of OTAs in travel. You're all regularly selling the same product, and rarely selling your own inventory. But you could still use this tactic to take on national online agencies and beat them at local level.
Comment by Richard Hearne — March 13, 2014 @ 11:42 am