This is a really interesting thread around "Not Provided"

I'd love to get some examples from Google of the bad uses keyword data was being put to.
+Alistair Lattimore made a really good point on yesterday's Dumb SEO Questions hangout that by next year we could be seeing 90%+ of all keyword data gone from GA.
Embedded Link
Stephane Hamel – Google+ – Seriously +Google , this is getting ridiculous! How many…
Seriously +Google , this is getting ridiculous! How many thought leaders will it take for you to be honest and transparent about the impact of “not…
Google+: View post on Google+
This post was first made on the Richard Hearne Google+ profile.