But with the following conclusion "Looking at all Ranking Factors, it’s clear that keyword domains rank more easily due to higher Website Relevancy and Website Ext Relevancy scores" it strikes me that the brandable domains getting the same treatment will do just as well.

Comparing niche domains sites with more general ones – "TahoeLodging.com and TahoeMountainLodging.com as keyword domains, and TripAdvisor.com, Expedia.com, Kayak.com, and others as brandable domains" – and expecting them to be viewed similarly was the straw that broke the camel's back for me.

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New Research: Keyword domains still work, despite what Google says | CanIRank Blog
Keyword domain names were once thought of as a golden ticket to top rankings, but the general consensus in the SEO community seems to be that their power has diminished in the wake of Google’s Exact Match Domain update. I have a long history with keyword domains, having been an early promoter of …

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