Red Cardinal » Usability http://www.redcardinal.ie Search Engine Optimisation Ireland Mon, 30 Mar 2015 02:18:38 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 How Would You Let Them Know? Broken Website, and No Email Contacthttp://www.redcardinal.ie/usability/09-11-2009/online-merchant-with-no-online-contact/ http://www.redcardinal.ie/usability/09-11-2009/online-merchant-with-no-online-contact/#comments Mon, 09 Nov 2009 07:23:49 +0000 http://www.redcardinal.ie/?p=1131 I love feedback. Good, bad or indifferent - it's all good. The only bad feedback is no feedback at all. So here's a nice case where the lack of a simple online feedback mechanism means that one travel website is likely to remain broken for some time.

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I’ve been lecturing at the Digital Marketing Institute since its inception, and this week I’m due to talk about website architecture with members of IATA. As I was doing some prep work I came across a fairly broken webpage on the Falcon Holidays website:

Broken Falcon Holidays Page
Broken Falcon Holidays Page

When I come across problems like this I try to report them to the site owner. It normally only takes a second or two, and I’ve always believed that one good turn begets another. But how do you deal with this when the site in question has no online contact methods:

Online travel agent with no online contact methods
Online travel agent with no online contact methods

I found this issue on Sunday evening, and given that I’m generally fairly busy during the week I’m unlikely to remember to call them subsequently.

There’s every chance this issue will linger until someone internally notices it. I appreciate that web teams are often under immense pressure, and they don’t want to deal with misdirected customer inquiries, but a simple website feedback email address or form would act as a simple safety valve.

I do also wonder how much other valuable customer feedback (and sales?) Falcon are missing out on by forcing their site visitors users onto the phone?

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VHI.ie – 5 Simple Steps to Improve UX 100%http://www.redcardinal.ie/css/22-07-2008/vhi-ie-5-simple-steps-to-improve-ux/ http://www.redcardinal.ie/css/22-07-2008/vhi-ie-5-simple-steps-to-improve-ux/#comments Tue, 22 Jul 2008 08:40:01 +0000 http://www.redcardinal.ie/?p=548 A long post about the corporate site of VHI (vhi.ie), Ireland's largest private health insurance company, in which I suggest 5 improvements of their front-end to improve their User eXperience 100% (well actually 4 front-end changes and one tincey-winsey server configuration change). Continue reading to find out what they are...

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I’m fascinated by human psychology, and in particular online human psychology. What makes a user complete one action while ignoring another. How changing some text can double the number of desired actions, or changing the layout of your page can increase your profits exponentially. And so I’m also fascinated by User Experience (“UX”) and trying to apply online behavioural study from the user perspective.

So this post will (almost) totally ignore SEO, and focus purely on some small changes I would make to the website of the Vhi, Ireland’s dominant private health insurance company, in order to improve UX by 100%.

Vhi – Voluntary Health Insurance (vhi.ie)

As a long-time Vhi customer I’m always delighted with the friendly customer-centric approach of their staff. Whenever I call their landlines the vibe and response of their call centre staff is quite inspirational. Seriously – I’ve never had a bad experience calling these guys.

But does that translate to a great online experience?

Replicating the Offline Experience to your Online Channel

Unfortunately for me the simple answer is no – I always find the UX on their website far less compelling. So I’ve put together 5 simple actions I would take to improve the online experience. My top tip is so simple, but incredibly the issue it fixes is quite likely losing Vhi sales. I’ll go in reverse order, keeping the best till last:

If it’s a button don’t tell me to ‘click here’…

I did say ‘if’. This is a pet hate of mine, but I think many people would agree. If you have to tell me to ‘click here’ so I know an element is a button then the element isn’t doing its job:

Vhi Mutlitrip Insurance Homepage
Click here.. oh it’s a button?

4. I’d love to talk…

These days there is real global push on business efficiency. And many companies are directing support and customer service to more effective communication channels. Judging by the Vhi site they must feel that email is more efficient than the phone line. How can I tell this? The phone number is buried 2 clicks from the homepage. Here’s what you see when you click the ‘Contact’ utility link in the header:

Vhi Contact Page
VHI Contact Page

Firstly – no phone number. Instead a form. Something that’s been borne out again and again through testing – users are put off by longer forms. I have a question about my policy and I’d like an answer now. Filling a (long) form doesn’t give me confidence that I’ll receive a timely and accurate answer. In fact, in my particular case I came to the site to find their phone number (as I’m sure many others do also). But I cant easily see any phone contacts. I’m certainly not being pushed into a phone session am I? (One thing I do like about this form is the ability to find my policy number – maybe I’m the exception to the rule, but my policy number is something I never have to hand.)

Without wanting to give away my next tip, there are in fact some further links to phone contacts. There not exactly screaming out however. Let me suggest a small change:

Using conventional styling on links.
Using underline style helps links stand out

And again with some further styling changes:

Blue underlined links on Vhi.ie
Using conventional blue underlined links

And that leads me nicely to my next gripetip :grin:

3. Stick with convention – let the links be themselves

Over the past few years I’ve grown more and more convinced that convention is a good thing. When I land on a web page it’s great to easily and quickly identify either what I’m looking for, or how to get there. In the case of the latter using conventionally styled hyperlinks can be a real plus.

Here’s a page from Vhi’s Mutlitrip Insurance section:

Vhi Mutlitrip Insurance Homepage
Vhi Multitrip Insurance Homepage

And here’s another page one click deeper, the ‘How to Contact/Claim’ page:

Vhi Mutlitrip Insurance Contact and Claim Page
Vhi Mutlitrip Insurance Contact and Claim Page

So can you tell where the hyperlinks are? OK – I did shrink the page to fit my blog, but even at that size you’d easily be able to see a blue underlined link. Here’s the last page, but this time using conventional styling on the links:

Conventional Hyperlink Style
Example using conventional hyperlink styling

Did you notice that both original images used bulleted lists? But did you realise that one of those lists was actually live links while the other was not? That, in my opinion, confuses users. And confusion, or to be more correct, avoiding confusion, is one of the primary reasons I’m a convert when it comes to convention styling on links.

I know that occasionally blue links wont fit with the theme of your site, but I don’t think you should ever use purple non-underlined text hyperlinks. This is doubly confusing because, by convention, purple is the colour conventionally used to signify a visited link. It appears however that the styling used on Vhi.ie is purple non-underlined for links the user has already visited (did you notice that on the ‘Phone’ link in Point 4. above?). Not ideal in my view, and trivial to fix even for a large site like Vhi.ie (the joys of CSS!).

So there’s Tip #3 – within body content use conventional blue underlined text for hyperlinks, purple for visited links.

2. Show me where I am

Here’s the Vhi’s Multitrip Insurance page:

Multitrip Insurance page on VHI.ie
Multitrip Insurance Page – where I am within the site?

But if you landed on that page would you have any idea where you were on the site? Can you see any indication of your location within the hierarchy? There are some relatively simple ways to do this:

  1. Use a current class on primary and secondary navigation – active class styling on the Products link in the main navigation, and similarly, on the ‘Multi Trip’ link in the secondary navigation.
  2. Use a Breadcrumb to indicate current location – simple but effective tool that helps ‘ground’ users, and assist with internal navigation (and search engine optimisation)

Here’s what a breadcrumb device might look like on that page:

Breadcumbs identify users current location in your website
Use a breadcrumb to indicate current location

So my pen-ultimate tip – give adequate indication of current location. It helps ground the user, and facilitates vertical navigation.

1. Where are you vhi.ie?

Here’s the biggest flaw, and also the easiest to fix. It still stuns me when I find this flaw, even more so for a large corporate site which is a profit-center in its own right. I’ve written about this issue previously for nch.ie, and here it is again. (And just in case you don’t think this is widespread – for months http://iedr.ie showed the same behaviour. This has since been fixed though.)

Image of vhi.ie homepage for non-www request
Requesting http://vhi.ie (non-www) resolves to a blank page

Here’s the link – try it for yourself

Now generally I would advise serving content on either www or non-www, but not both. If you do serve on both then you should ensure that each is the same.

This case however is the worst possible schenario – consider the number of Internet users who do not know the technical difference between www and non-www. Many less-savvy web users will not know to re-try www.vhi.ie when they see that blank page, and it should be a simple configuration change to ensure that both URLs resolve properly.

Given that www.vhi.ie is a transactional site fixing this issue will increase sales for Vhi.ie. Absolutely no doubt in my mind.

So there’s my #1 tip – don’t serve a blank page on http://vhi.ie

So there you have it – how in 5 quite simple steps I think Vhi.ie could improve their UX (and perhaps their SEO also) by 100%.

[Postscript: I first started writing this post in December 2007. It has sat in my drafts since then collecting dust. Luckily (for me anyhow) the VHI have not changed any of the behaviour I discuss above. I hope that might change shortly however.]

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Irish Times Website – irishtimes.comhttp://www.redcardinal.ie/new-media/30-06-2008/irish-times-website-irishtimes-com/ http://www.redcardinal.ie/new-media/30-06-2008/irish-times-website-irishtimes-com/#comments Mon, 30 Jun 2008 08:08:11 +0000 http://www.redcardinal.ie/?p=567 A first look a the new Irish Times website at www.irishtimes.com. Shooting from the hip, but I have a few thoughts on the boilerplate, usability and some great features and touches... More inside »

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Well given that I have a bit of an unfair timezone advantage right now (GMT+6) I may be one of the first folk to gaze on the new Irish Times website:

Picture of IrishTimes.com - the new website for the Irish Times newspaper
IrishTimes.com – New Irish Times Website homepage

So what do I think?

So this is all subjective, and should be read in that light. The first thing I have to say is that this is a great improvement over old ireland.com site. It’s looks like a newspaper website. The homepage uses a 3-column layout, and for now I’m basking in the vista of an ad-free Irish Times (wont last more than an hour or two I’m sure, and even then I can easily block it all).

There are a few things that I really don’t get/like. The main navigation tab mechanism is far too subtle, and really does not tell me in a glance where I am (the main purpose of the tab function):

Picture of Irish Times Main Navigation Tabs
Irish Times Main Navigation Tabs

Personally the location indicator just isn’t obvious enough. If you drill down to a further level I think it becomes more visible:

Picture of Irish Times Main Navigation Tabs Tier 2
Irish Times Main Navigation Tabs Tier 2

And again, this time changing to a different Tier 1 page:

Picture of Irish Times Main Navigation Tier 1
Irish Times Main Navigation Tabs Tier 1 New

I think this could be easily improved by using a new background colour for both the current Tab and the sub-navigation. Convention is a very strong tool, and this is how using an active background colour might appear:

Picture of Irish Times Main Navigation Using Conventional Tabs
Mock Up of Irish Times Main Nav Using Active Background Colour

Would anyone agree that the active state background-colour contributes to an easier indication of current location? My poor mock-up may not be the best example however, and a strong high-contrast solour would do the job better I’m sure.

Related to this – I think the tabs used in the Popular Stories element are rather poorly designed:

Picture of Irish Times Popular Tab Function
Irish Times Popular Tab Function

“Site Index”?

Again, why break with convention? It’s a “Site Map” so why call it a “Site Index”? The feature itself is very slick, using Javascript to ease the hidden element into sight, and the layout and design of the site map is great:

Picture of Irish Times Site Index Function
Irish Times Site Map (Index) Function

People are used to looking for a ‘site map’. That’s the convention, and I can see no advantage at all in using terminology some people will not be familiar with.

Lightbox

When I was viewing the page without CSS (I often do this to see what the spider sees… sad eh?) I noticed large chunks of text that I couldn’t see on the rendered page. Always triggers a suspicion with me. But I found the text in quite a good Lightbox implementation:

Picture of Irish Times Lightbox Function
Irish Times Homepage Lightbox

I like that, and I’m sure it was controversial given that they could have increased their Page Impressions by simply putting each image on it’s own page.

Where’s the fold?

On my current set-up the Homepage fold is in a rather interesting position:

Picture of Irish Times Homepage With Fold
Irish Times Homepage with Fold Indication

Now that fold location will be different for most users, but the main problem it causes for me is that the fold occurs at a horizontal element which spans the full width of the page. That in turn removes a visual cue that there is more content further down the page. Had the fold occurred somewhere at the 3 column area, or if the page retained the 3 columns deeper down, I’d have an instant indication that there was more. A very small issue, but worth noting all the same. (For an interesting read about how important visual indicators are have a search for info on why Google included the copyright on their results pages).

Other Nice Features

The Carousel looks nice, but I have the feeling the CTA isn’t clear enough. Do I click on these, and if so where will it bring me? Maybe it’s just me (it all too often is BTW), and I’m sure many people will day it’s obvious. But it made me stop and think for a minute (always a bad sign IMO):

Picture of Irish Times Homepage Carousel
Irish Times Homepage Carousel Feature

Other thing worth noting is that some of the description below each item are wrapping down into the overflow which is hidden. Small bug, and I’m sure it will be fixed. Same thing happening in the Masthead feature, which I’m sure will be cleaned up:

Picture of Irish Times Masthead Feature
Irish Time Masthead Feature

I think the the homepage voting feature is very much adrift (did you even notice it?), and there’s something weird about the red play button on the 3 video thumbnails that I just cant figure out. Of course no blogs as we’d expect from the IT [Update: Damien found them, I'm obviously blind]. The weather feature is a great touch (hover over the weather in the masthead).

The Proof Is In The Eating…

You know… Content Is King. So possibly the most important pages are the actual story pages. Other than the boilerplate issues I mentioned above, you cant fault the story pages. Great layout, obtrusive ad elements pushed away from main content element, and nothing to break the flow of the readable content:

Picture of Irish Times Story Page Template
Irish Times Story Page

You Haven’t mentioned SEO Once?

Well there’s not too much to say just yet. But here’s a few things I noticed.

1. Homepage article URLs after rotating inside site?

I’m not sure what will happen, but I noticed that homepage articles have /homepage/ in the URL. It will be interesting to see what happens after they rotate off homepage – will the URL change? Need to watch that one, but for now I’m not sure.

2. Robots.txt contains a few unneeded lines in there that just duplicate earlier Disallows:

User-agent: *
Disallow: /dublin/
Disallow: /eurotimes/
Disallow: /survey/
Disallow: /promotion/
Disallow: /Storage/
Disallow: /ITImage/
Disallow: /photosales/

User-agent: Mediapartners-Google*
Disallow: /Storage/
Disallow: /ITImage/

User-agent: http://www.almaden.ibm.com/cs/crawler
Disallow: /photosales/

User-agent: Slurp
Disallow: /photosales/

User-agent: TurnitinBot
Disallow: /photosales/

User-agent: nutch
Disallow: /photosales/

User-agent:* should cover all the other User-agents listed below (if they are well-behaved), which makes those extra directives superfluous.

3. http://Ireland.com 301 redirected to www.irishtimes.com:

http://ireland.com/

HTTP/1.1 301 Moved Permanently
Age: 20
Date: Mon, 30 Jun 2008 04:20:03 GMT
Content-Length: 230
Connection: Keep-Alive
Via: NS-CACHE-6.0: 101
Etag: "KXJLNKAMKKTLYTZXY"
Server: Apache
Location: http://www.irishtimes.com/
Content-Type: text/html; charset=iso-8859-1

Meanwhile www.ireland.com is giving a 403 Forbidden. Update: this was obviously something to do with migration as it’s since resolving:

Ireland.com Homepage Lightbox
Ireland.com Homepage Lightbox

Don’t you just hate it when you Lightbox doesn’t cover the full page height?

4. Damn Ugly redirects…
Try www.ireland.com:

http://www.ireland.com/

<html>
<head><meta HTTP-EQUIV="Refresh" CONTENT="0;URL=index.jsp"></meta></head>
<body></body>
</html>

Which leads to:

http://www.ireland.com/index.jsp

HTTP/1.1 302 Moved Temporarily
Date: Mon, 30 Jun 2008 07:04:11 GMT
Server: Apache-Coyote/1.1
X-Powered-By: Servlet 2.4; JBoss-4.2.2.GA (build: SVNTag=JBoss_4_2_2_GA date=200710221139)/Tomcat-5.5
Pragma: no-cache
Cache-Control: no-store
Expires: 0
Location: http://www.ireland.com/home/landing.ie
Content-Type: text/html
Content-Length: 0
Via: 1.1 www.ireland.com
Keep-Alive: timeout=10, max=99
Connection: Keep-Alive

Which heads off to:

http://www.ireland.com/home/landing.ie

HTTP/1.1 302 Moved Temporarily
Date: Mon, 30 Jun 2008 07:04:13 GMT
Server: Apache-Coyote/1.1
X-Powered-By: Servlet 2.4; JBoss-4.2.2.GA (build: SVNTag=JBoss_4_2_2_GA date=200710221139)/Tomcat-5.5
Pragma: no-cache
Cache-Control: no-store
Expires: 0
Location: http://www.ireland.com/home/landing.ie?pid=0
Content-Language: en-GB
Content-Length: 0
Via: 1.1 www.ireland.com
Keep-Alive: timeout=10, max=98
Connection: Keep-Alive
Content-Type: text/illegal

Well it seems that the http://ireland.com 301 redirect to www.irishtimes.com has been fixed now, but given the canonical URL issue with http://ireland.com combined with those 3 redirects above I have a feeling ireland.com is going to cause some indigestion…

And How About Ireland.com?

Not much to say really – doesn’t flick any switches for me personally:

Picture of Iireland.com New Website
New Ireland.com Website

I’m sure they are going to build this out over time, but I had expected Ireland.com to become a destination portal. There’s lots of opportunities to monetise this baby – I wonder have they got an affiliate marketer in there yet?

Conclusion

Apologies for the long post (and God forbid you’re on dial-up for all those images…). Overall I think www.irishtimes.com is going to be a great success. I hope that they iteratively improve some of the boilerplate items that could be more usable. I have to commend the Irish Times for putting users ahead of monetisation – it’s clear to see that content has the highest priority, and adverts have not been positioned to disrupt the flow as is so often the case with newpapers these days. Compared to many other news sites I would have to say that I’m very, very impressed with the new Irish Times. Well done IT!

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Is Your Website Converting Poorly?http://www.redcardinal.ie/usability/27-09-2007/fitzwilliam-business-center/ http://www.redcardinal.ie/usability/27-09-2007/fitzwilliam-business-center/#comments Thu, 27 Sep 2007 09:15:55 +0000 http://www.redcardinal.ie/usability/27-09-2007/fitzwilliam-business-center/ I'm looking for a new office. Something nice, well fitted, good location.

Oh yeah, and preferably with a website that actually lets me in to preview what they're offering...

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Conversion optimisation is a tough task. But one thing I can say with 100% confidence – it becomes a whole lot easier when people can actually get into your website:

Fitzwilliam Business Center and Court website
source: www.fitzbiz.com

Myself an A.N. Other are looking for some office space. We came across Fitzwilliam on some of the property sites. Looked kinda nice. A.N. Other likes it.

5 links and 2 mailto: anchors. 3 links are broken. Fitzwilliam Court is a complete orphan. Maybe they could do with a duo of web experts?

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Companies Registration Office (CRO.ie) Analysishttp://www.redcardinal.ie/standards/13-08-2007/cro-ie-accessibility-standards-analysis/ http://www.redcardinal.ie/standards/13-08-2007/cro-ie-accessibility-standards-analysis/#comments Mon, 13 Aug 2007 08:25:24 +0000 http://www.redcardinal.ie/standards/13-08-2007/cro-ie-accessibility-standards-analysis/ The Companies Registration Office website (CRO.ie) is a great resource for competitive business intelligence. All Irish limited companies are required to submit proper statements of account which can yield some very interesting competitive information.

I'm quite sure that a lot of money has been invested into the site over the years, and the most recent upgrade probably didn't come cheap, but why is it that public bodies are permitted to use tax payers funds without a requirement for a bare minimum of standards in the delivered outcome...

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The CRO website has always made me angry. The section of the site I use the most is the company search facility. Previously when you selected company search from the homepage you were greeted with what I can only describe as an interstitial – you had to click another link on the interstitial to get to the search facility. Let’s call a spade a spade and say that was one of the dumbest design decisions I’ve come across ever.

Michele recently posted about his woes with a new upgraded CRO.ie website. I’m happy that the search facility now is a search facility. Of course it would help me more if the page rendered correctly in Firefox, my browser of choice:

CRO Company Search Page

So let’s take a deeper look at how the new CRO.ie website stacks up in terms of the coding standards. Here’s what I checked:

Starting page: http://www.cro.ie/
Started at: 09:14:34 GMT, August 11, 2007
Time taken: 34 minutes
Validator Version: v4.2.0
Total pages checked: 344
Total links checked: 1159
Total errors found: 29843
Total warnings found: 2793

Options:

* Accessibility: A
* Spell check: GB
* Check for broken links: true
* Show warnings: true
* Identity used: Firefox 2.0 (Windows)
* Depth: 10
* Skipping path: /xmlrpc.php
* Skipping path: /feed
* DOCTYPE: Auto Detect

For anyone wondering, I use an automated java-based crawler that is far and away the best tool of it’s kind I have come across. Bad news is it’s not free. (Leave me a comment if you want more info on it.)

Here are the results:

http://www.cro.ie/
97 error(s): Parsing: 1, HTML: 58, WAI A: 12, Link Errors: 26 and 10 warning(s): HTML: 2, WAI A: 2, Spell Check: 6

http://www.cro.ie/en/links.aspx

72 error(s): HTML: 42, WAI A: 14, Link Errors: 16 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/ena/online-services.aspx

73 error(s): HTML: 45, WAI A: 14, Link Errors: 14 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/online-services-company-search.aspx

72 error(s): HTML: 44, WAI A: 14, Link Errors: 14 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/ena/online-services-auditor-search.aspx

70 error(s): HTML: 42, WAI A: 14, Link Errors: 14 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/search/auditore.asp

340 error(s): Parsing: 3, HTML: 285, WAI A: 40, Link Errors: 12 and 6 warning(s): HTML: 1, WAI A: 3, Spell Check: 2

http://www.cro.ie/en/online-services-e-filing.aspx

Error retrieving page: http://www.cro.ie/en/online-services-e-filing.aspx : 502 Bad Gateway

http://www.cro.ie/en/post-registration.aspx

Error retrieving page: http://www.cro.ie/en/post-registration.aspx : 502 Bad Gateway

http://www.cro.ie/en/business-termination.aspx

Error retrieving page: http://www.cro.ie/en/business-termination.aspx : 502 Bad Gateway

http://www.cro.ie/en/online-services.aspx

73 error(s): HTML: 45, WAI A: 14, Link Errors: 14 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/about-cro.aspx

80 error(s): HTML: 48, WAI A: 14, Link Errors: 18 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/ena/about-cro-functions.aspx

74 error(s): HTML: 44, WAI A: 14, Link Errors: 16 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/ena/about-cro-help-using-website.aspx

78 error(s): HTML: 48, WAI A: 14, Link Errors: 16 and 14 warning(s): HTML: 1, WAI A: 2, Spell Check: 11

http://www.cro.ie/en/quick-guides.aspx

73 error(s): HTML: 45, WAI A: 14, Link Errors: 14 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/quick-guides.aspx?article=c982635e-0302-4739-9108-199c89404637

63 error(s): HTML: 37, WAI A: 13, Link Errors: 13 and 13 warning(s): HTML: 1, WAI A: 2, Spell Check: 10

http://www.cro.ie/en/quick-guides.aspx?article=d6a7ce9c-521c-46cc-ad79-adc777f236f7

63 error(s): HTML: 37, WAI A: 13, Link Errors: 13 and 10 warning(s): HTML: 1, WAI A: 2, Spell Check: 7

http://www.cro.ie/en/quick-guides.aspx?article=6f4e320b-a519-4800-a240-03b1a33a1d36

66 error(s): HTML: 40, WAI A: 13, Link Errors: 13 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/quick-guides.aspx?article=e06f58e4-592b-477e-82c0-b2892154b492

63 error(s): HTML: 37, WAI A: 13, Link Errors: 13 and 11 warning(s): HTML: 1, WAI A: 2, Spell Check: 8

http://www.cro.ie/en/quick-guides.aspx?article=66cefd39-f235-49b6-b9c3-0fa194d53283

65 error(s): HTML: 38, WAI A: 13, Link Errors: 14 and 12 warning(s): HTML: 1, WAI A: 2, Spell Check: 9

http://www.cro.ie/en/quick-guides.aspx?article=d58ec54e-42f6-4b6d-950a-c8159891a7d0

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78 error(s): HTML: 49, WAI A: 14, Link Errors: 15 and 10 warning(s): HTML: 1, WAI A: 2, Spell Check: 7

http://www.cro.ie/en/business-termination-members.aspx

73 error(s): HTML: 44, WAI A: 14, Link Errors: 15 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/business-termination-ip-society.aspx

71 error(s): HTML: 42, WAI A: 14, Link Errors: 15 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/ena/business-termination-ip-society.aspx

71 error(s): HTML: 42, WAI A: 14, Link Errors: 15 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/ena/business-termination-trade-union.aspx

71 error(s): HTML: 42, WAI A: 14, Link Errors: 15 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/ena/business-termination-friendly-society.aspx

71 error(s): HTML: 42, WAI A: 14, Link Errors: 15 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/business-termination-trade-union.aspx

71 error(s): HTML: 42, WAI A: 14, Link Errors: 15 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/business-termination-examinership.aspx

71 error(s): HTML: 42, WAI A: 14, Link Errors: 15 and 13 warning(s): HTML: 1, WAI A: 2, Spell Check: 10

http://www.cro.ie/en/business-termination-company.aspx

76 error(s): HTML: 46, WAI A: 14, Link Errors: 16 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/business-business-termination-name.aspx

71 error(s): HTML: 42, WAI A: 14, Link Errors: 15 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/business-termination-foreign-company.aspx

71 error(s): HTML: 42, WAI A: 14, Link Errors: 15 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/business-termination-restoration.aspx

74 error(s): HTML: 44, WAI A: 14, Link Errors: 16 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/business-termination-restoration-admin.aspx

73 error(s): HTML: 44, WAI A: 14, Link Errors: 15 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/business-termination-receivership.aspx

71 error(s): HTML: 42, WAI A: 14, Link Errors: 15 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/about-cro-help-using-website.aspx

78 error(s): HTML: 48, WAI A: 14, Link Errors: 16 and 14 warning(s): HTML: 1, WAI A: 2, Spell Check: 11

http://www.cro.ie/ena/disclaimer.aspx

70 error(s): HTML: 42, WAI A: 14, Link Errors: 14 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/ena/online-services-company-search.aspx

72 error(s): HTML: 44, WAI A: 14, Link Errors: 14 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/search/

385 error(s): Parsing: 7, HTML: 323, WAI A: 41, Link Errors: 14 and 9 warning(s): HTML: 1, WAI A: 3, Spell Check: 5

http://www.cro.ie/search/baskete.asp

386 error(s): Parsing: 3, HTML: 338, WAI A: 32, Link Errors: 13 and 11 warning(s): HTML: 1, WAI A: 3, Spell Check: 7

http://www.cro.ie/search/subsearche.asp

245 error(s): Parsing: 3, HTML: 200, WAI A: 29, Link Errors: 13 and 7 warning(s): HTML: 1, WAI A: 3, Spell Check: 3

http://www.cro.ie/search/copyright_co_search.asp

246 error(s): Parsing: 4, HTML: 200, WAI A: 29, Link Errors: 13 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/search/disclaimer_co_search.asp

237 error(s): Parsing: 3, HTML: 192, WAI A: 29, Link Errors: 13 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/search/defaulte.asp

385 error(s): Parsing: 7, HTML: 323, WAI A: 41, Link Errors: 14 and 9 warning(s): HTML: 1, WAI A: 3, Spell Check: 5

http://www.cro.ie/ena/about-cro.aspx

80 error(s): HTML: 48, WAI A: 14, Link Errors: 18 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/search/subscribe.asp

325 error(s): Parsing: 6, HTML: 268, WAI A: 36, Link Errors: 15 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/search/unsubscribe.asp

312 error(s): Parsing: 6, HTML: 258, WAI A: 34, Link Errors: 14 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/ena/whats-new.aspx

87 error(s): HTML: 56, WAI A: 14, Link Errors: 17 and 26 warning(s): HTML: 1, WAI A: 2, Spell Check: 23

http://www.cro.ie/ena/whats-new-2001.aspx

79 error(s): HTML: 51, WAI A: 14, Link Errors: 14 and 12 warning(s): HTML: 1, WAI A: 2, Spell Check: 9

http://www.cro.ie/en/downloads-limited-partnerships.aspx

73 error(s): HTML: 43, WAI A: 14, Link Errors: 16 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/ena/whats-new-news-archives.aspx

72 error(s): HTML: 44, WAI A: 14, Link Errors: 14 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/ena/whats-new-2005.aspx

79 error(s): HTML: 51, WAI A: 14, Link Errors: 14 and 12 warning(s): HTML: 1, WAI A: 2, Spell Check: 9

http://www.cro.ie/en/business-registration-ref-ma.aspx

71 error(s): HTML: 42, WAI A: 14, Link Errors: 15 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/annual-return-special-auditors-report.aspx

71 error(s): HTML: 42, WAI A: 14, Link Errors: 15 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/ena/whats-new-2002.aspx

79 error(s): HTML: 51, WAI A: 14, Link Errors: 14 and 18 warning(s): HTML: 1, WAI A: 2, Spell Check: 15

http://www.cro.ie/ena/2006.aspx

79 error(s): HTML: 51, WAI A: 14, Link Errors: 14 and 15 warning(s): HTML: 1, WAI A: 2, Spell Check: 12

http://www.cro.ie/en/christmass-2006.aspx

72 error(s): HTML: 44, WAI A: 14, Link Errors: 14 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/christmass-deadlines.aspx

70 error(s): HTML: 42, WAI A: 14, Link Errors: 14 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/ena/whats-new-2003.aspx

80 error(s): HTML: 51, WAI A: 14, Link Errors: 15 and 22 warning(s): HTML: 1, WAI A: 2, Spell Check: 19

http://www.cro.ie/en/downloads-corporate.aspx

78 error(s): HTML: 48, WAI A: 14, Link Errors: 16 and 9 warning(s): HTML: 1, WAI A: 2, Spell Check: 6

http://www.cro.ie/en/downloads-information-bulletin.aspx

77 error(s): HTML: 47, WAI A: 14, Link Errors: 16 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/ena/whats-new-2000.aspx

79 error(s): HTML: 51, WAI A: 14, Link Errors: 14 and 11 warning(s): HTML: 1, WAI A: 2, Spell Check: 8

http://www.cro.ie/ena/whats-new-1999.aspx

79 error(s): HTML: 51, WAI A: 14, Link Errors: 14 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/newsletter-2006.aspx

75 error(s): HTML: 45, WAI A: 14, Link Errors: 16 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/newsletter-2006.aspx?article=9f1d55ce-cdb6-493a-906d-ed08954fcef1

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/newsletter-2006.aspx?page=2

75 error(s): HTML: 45, WAI A: 14, Link Errors: 16 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/newsletter-2006.aspx?page=3

75 error(s): HTML: 45, WAI A: 14, Link Errors: 16 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/newsletter-2006.aspx?page=3&article=1d7ad0f8-4ab2-465d-9115-e08b81dd4524

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 10 warning(s): HTML: 1, WAI A: 2, Spell Check: 7

http://www.cro.ie/en/newsletter-2006.aspx?page=4

75 error(s): HTML: 45, WAI A: 14, Link Errors: 16 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/newsletter-2006.aspx?page=4&article=5148ab36-680e-490d-b0d8-d57b37bb6f53

67 error(s): HTML: 39, WAI A: 13, Link Errors: 15 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/newsletter-2006.aspx?page=4&article=993c5c45-e8a0-4bce-a2eb-839caf2e7fe8

67 error(s): HTML: 39, WAI A: 13, Link Errors: 15 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/newsletter-2006.aspx?page=4&article=34da7115-dbe9-4124-9233-d1fa2f7ed098

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/newsletter-2006.aspx?page=3&article=57d407dd-6a50-4cd2-ba6f-762e4e095c68

67 error(s): HTML: 38, WAI A: 13, Link Errors: 16 and 10 warning(s): HTML: 1, WAI A: 2, Spell Check: 7

http://www.cro.ie/en/newsletter-2006.aspx?page=3&article=5d2cbec5-c68f-4947-9ce3-5d904ccc7487

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 9 warning(s): HTML: 1, WAI A: 2, Spell Check: 6

http://www.cro.ie/en/post-registration-officer-change.aspx

77 error(s): HTML: 46, WAI A: 14, Link Errors: 17 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/newsletter-2006.aspx?page=3&article=92cd24c1-ed6d-463f-a9f8-b7476ff6b8df

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/newsletter-2006.aspx?page=3&article=d38d5d06-3ead-4e99-b1db-ef3335758bcc

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 18 warning(s): HTML: 1, WAI A: 2, Spell Check: 15

http://www.cro.ie/en/newsletter-2006.aspx?page=3&article=4d2a7d8e-a4f3-41f1-add7-edf3f1bf9a41

67 error(s): HTML: 38, WAI A: 13, Link Errors: 16 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/newsletter-2006.aspx?page=1

75 error(s): HTML: 45, WAI A: 14, Link Errors: 16 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/newsletter-2006.aspx?page=1&article=afb758cf-427e-4ef2-a38a-01f2d057c446

67 error(s): HTML: 38, WAI A: 13, Link Errors: 16 and 9 warning(s): HTML: 1, WAI A: 2, Spell Check: 6

http://www.cro.ie/en/newsletter-2006.aspx?page=1&article=9f1d55ce-cdb6-493a-906d-ed08954fcef1

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/newsletter-2006.aspx?page=1&article=be584c98-f7e4-41f0-a87e-882da2881a47

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/newsletter-2006.aspx?page=1&article=15a18d51-9eaf-4448-8b60-70aa147dff35

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/newsletter-2006.aspx?page=1&article=a86cca61-a66e-461c-a4bd-7901503e7304

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/newsletter-2006.aspx?page=1&article=ded3af45-586c-40bf-b290-06a7271e90ba

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/amalgamated-accounts.aspx

70 error(s): HTML: 42, WAI A: 14, Link Errors: 14 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/downloads-consultation-FormsH1H1R.aspx

79 error(s): HTML: 48, WAI A: 14, Link Errors: 17 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/ena/downloads-consultation-FormsG1G2G1Q.aspx

83 error(s): HTML: 52, WAI A: 14, Link Errors: 17 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/ena/downloads-consultation-FormsH1H1R.aspx

79 error(s): HTML: 48, WAI A: 14, Link Errors: 17 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/ena/downloads-consultation.aspx

75 error(s): HTML: 44, WAI A: 14, Link Errors: 17 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/downloads-consultation-FormsG1G2G1Q.aspx

83 error(s): HTML: 52, WAI A: 14, Link Errors: 17 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/newsletter-2006.aspx?page=2&article=34629756-cffc-4000-a071-69060c91cfaf

67 error(s): HTML: 38, WAI A: 13, Link Errors: 16 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/newsletter-2006.aspx?page=2&article=083acc30-6478-4fed-9ed6-5fb65fc652d4

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/newsletter-2006.aspx?page=2&article=c62afd87-8799-44ad-8173-fac74da39fef

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/newsletter-2006.aspx?page=2&article=0ec2ff0d-1b32-4149-a27c-5ca07595313a

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/newsletter-2006.aspx?page=2&article=0c389039-0822-422a-af23-4875c5e5c72c

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/newsletter-2006.aspx?page=2&article=5ff9834c-292a-437c-a7e5-7a230845f40d

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/newsletter-2006.aspx?article=a86cca61-a66e-461c-a4bd-7901503e7304

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/newsletter-2006.aspx?article=afb758cf-427e-4ef2-a38a-01f2d057c446

67 error(s): HTML: 38, WAI A: 13, Link Errors: 16 and 9 warning(s): HTML: 1, WAI A: 2, Spell Check: 6

http://www.cro.ie/en/newsletter-2006.aspx?article=ded3af45-586c-40bf-b290-06a7271e90ba

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/newsletter-2006.aspx?article=15a18d51-9eaf-4448-8b60-70aa147dff35

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/newsletter-2006.aspx?article=be584c98-f7e4-41f0-a87e-882da2881a47

66 error(s): HTML: 38, WAI A: 13, Link Errors: 15 and 8 warning(s): HTML: 1, WAI A: 2, Spell Check: 5

http://www.cro.ie/en/downloads-press-desk.aspx

75 error(s): HTML: 45, WAI A: 14, Link Errors: 16 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/ena/whats-new-2004.aspx

84 error(s): HTML: 50, WAI A: 14, Link Errors: 20 and 19 warning(s): HTML: 1, WAI A: 2, Spell Check: 16

http://www.cro.ie/en/online-services-duplicate-certificate.aspx

74 error(s): HTML: 46, WAI A: 14, Link Errors: 14 and 7 warning(s): HTML: 1, WAI A: 2, Spell Check: 4

http://www.cro.ie/en/downloads-business-name.aspx

80 error(s): HTML: 49, WAI A: 14, Link Errors: 17 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/downloads-company.aspx

80 error(s): HTML: 49, WAI A: 14, Link Errors: 17 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/online-services-auditor-search.aspx

70 error(s): HTML: 42, WAI A: 14, Link Errors: 14 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/opening-deposit-account.aspx

70 error(s): HTML: 42, WAI A: 14, Link Errors: 14 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/contact-us.aspx

72 error(s): HTML: 42, WAI A: 14, Link Errors: 16 and 9 warning(s): HTML: 1, WAI A: 2, Spell Check: 6

http://www.cro.ie/ena/online-services-late-penalty-calculator.aspx

70 error(s): HTML: 42, WAI A: 14, Link Errors: 14 and 6 warning(s): HTML: 1, WAI A: 2, Spell Check: 3

http://www.cro.ie/en/downloads-forms.aspx

96 error(s): HTML: 50, WAI A: 14, Link Errors: 32 and 11 warning(s): HTML: 1, WAI A: 2, Spell Check: 8

http://www.cro.ie/en/advanced-search.aspx

102 error(s): HTML: 74, WAI A: 14, Link Errors: 14 and 9 warning(s): Parsing: 1, HTML: 1, WAI A: 3, Spell Check: 4

And some explanation of the errors:
‘HTML’ refers to the markup errors.
‘WAI A’ errors refer to non-compliance with WCAG WAI A accessibility criteria.
‘Link Errors’ errors refer to broken, timed out or forbidden links (the tool hits the target server, so I wouldn’t draw too many conclusions from this reading).

and the warnings:
‘HTML’ warnings refer to non-serious issues, in the case of most of the pages validated an issue with the DOC-TYPE (missing attribute).
‘WAI A’ warnings refer to non-crucial accessibility warnings (e.g. using <script> without a corresponding <noscript>).
‘Spell Check’ warmings refer to possible spellings mistakes using a UK English dictionary. In some cases these may be FPs, in others (e.g. ‘Filiing’) not so.

I’m sure their site is far bigger than the number of pages crawled – the crawl was selective.

That might make for some interesting reading for the powers that be over at the CRO?

Have thoughts on this post? Head over and leave a comment on the blog: Companies Registration Office (CRO.ie) Analysis

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Internet Marketing For Hotels – Best Practice & ROI Studyhttp://www.redcardinal.ie/marketing/21-03-2007/internet-marketing-for-hotels/ http://www.redcardinal.ie/marketing/21-03-2007/internet-marketing-for-hotels/#comments Wed, 21 Mar 2007 11:14:36 +0000 http://www.redcardinal.ie/search-engine-optimisation/20-03-2007/internet-marketing-for-hotels/ The hotel space is just about as competitive an online niche as you're likely to find. This study presents some interesting facts and figures that should be of interest to anyone in that space.

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If you are in the hotel space A Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices in Hospitality is probably worth a read.

Some extracts:

Main Findings

  • In 2007, a remarkable 68% of hoteliers will be shifting their budgets from offline to online marketing activities, representing a huge shift from traditional methods.
  • US properties rely more on direct to consumer bookings via their stand-alone websites compared to intermediary sites as a percentage of their overall Internet business (20.7% and 16.6%, respectively) than do their international counterparts (15.3% and 17%, respectively) who are still receiving, on average, more of their Internet bookings from intermediaries.
  • The top three Internet marketing formats hoteliers believe produce the highest ROIs are website optimization, Search Optimization + Organic Search, and website re-design.
  • Interestingly enough, more hoteliers believe new media formats as consumer generated media and blogs will generate better ROIs than traditional banner advertising.
  • An average of 16.2% of Internet transactions occur through intermediary websites.
  • US hotels rely more heavily on keyword search marketing (PPC) and search engine optimization (SEO) that their international counterparts who favor website re-design and optimization, and strategic linking.
  • Franchised hotels seem to rely more heavily on the chain websites.

Being one of the toughest online niches, I’m often amazed at the poor quality of many hotel websites. The 16.2% figure for intermediary websites seems a bit low – I would have expected this to be far higher. Some interesting figures and worth the read.

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Apple iPhone the Tipping-Point for Mobile Internet?http://www.redcardinal.ie/marketing/10-01-2007/apple-iphone-mobile-internet/ http://www.redcardinal.ie/marketing/10-01-2007/apple-iphone-mobile-internet/#comments Wed, 10 Jan 2007 10:57:14 +0000 http://www.redcardinal.ie/marketing/10-01-2007/apple-iphone-mobile-internet/ Here comes the iPhone. It looks great, Apple are fated for their customer-centric products, and the feature set may revolutionise how we interact with our phones.

But could the iPhone herald the genesis of the Mobile Internet we are waiting to get?

Have thoughts on this post? Head over and leave a comment on the blog: Apple iPhone the Tipping-Point for Mobile Internet?

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Rightyo, ever man and his dog is reporting the much rumoured Apple iPhone.

Judging by the photos Apple will release an ultra sleek device (no surprise). And of course, Apple are renowned for nailing fantastic technology interfaces. Keeping it simple with absolutely functional interfaces is the cornerstone of Apples design.

But could this herald the long-postponed ‘Mobile Internet Era’?

Read/Write Web is talking up the UI, which, without a stylus, should be interesting. (When I heard about pinching gestures I thought about this great video of a multi-touch interface.)

The out-of-the-box partnership with both Google and Yahoo! shows a quite serious posture to target the Internet user – the free push-email from Yahoo! must be of concern to Blackberry? And the iPhone will also include some pretty comprehensive connectivity options to keep you on-line.

But it’s Apple’s ability to take a product and push it into the mainstream, both physically and mentally, that offers the greatest chance that the iPhone will be the tipping-point for mobile Internet. If Apple manages to achieve the same success for the iPhone as the iPod I think Mobile Internet will finally become a mainstream reality. (Notice the slide on Read/Write showing 10m units and 1% market share in 2008. Bear in mind iPod has 80%+ share…)

When mobile devices become the prevalent access points for the Internet (there’s a lot more mobile phones than computers) we are going to have a sea-change in search (hello localisation), and websites will need to get clever about publishing content for mobile (hi xHTML, device-optimised content).

Now, I just wonder how Irish businesses/websites will be positioned for the Mobile Internet?

Not unrelated, but if you want to eliminate you mobile roaming charges try Roam4Free, an international sim that lets you roam for free.

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eGovernment Accessibility Analysishttp://www.redcardinal.ie/browsers/10-12-2006/irish-egovernment-accessibility-analysis/ http://www.redcardinal.ie/browsers/10-12-2006/irish-egovernment-accessibility-analysis/#comments Sun, 10 Dec 2006 20:44:15 +0000 http://www.redcardinal.ie/webdev/10-12-2006/irish-egovernment-accessibility-analysis/ A study into the Accessibility of major Government, Public and Political websites.

The full study is available for download from within this post.

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  • Summary
  • Download Report (.pdf)
  • Introduction
  • eGovernment
  • National Disability Authority
  • Accessibility
  • New Internet Technologies
  • Detailed Results
  • Is the eGovernment interface accessible?
  • Is it all Bad News?
  • Lynx Browser Results
  • Notes
  • Errors, Ommissions & Corrections
  • Summary

    The websites of a number of Government Departments, Agencies and Political Parties were tested for accessibility and coding standards. The sites were also checked for contemporary web technologies such as RSS.

    Results Overview:

    Government Department websites tested: 16
    Valid CSS, (X)HTML & passing WCAG 1.0 Level A: 4 (25%)
    Sites passing WCAG 1.0 Level A: 12 (75%)
    Sites utilising RSS: 4 (25%)

    Other Public websites tested: 18
    Valid CSS, (X)HTML and passing WCAG 1.0 Level A: 0 (0%)
    Sites passing WCAG 1.0 Level A: 12 (67%)
    Sites utilising RSS: 2 (11%)

    Political Party websites tested: 7
    Valid CSS, (X)HTML and passing WCAG 1.0 Level A: 0 (0%)
    Sites passing WCAG 1.0 Level A: 3 (43%)
    Sites utilising RSS: 3 (43%)

    Introduction

    There is one entity that impacts daily on each of our lives. That entity is the Government.

    The Irish government is the body tasked with the administration of the land of Ireland. As such the government is responsible for making the law, enforcing the law, and maintaining the welfare of the citizens. It is no surprise that the interface of citizen and government is one of the most important elements of any political system.

    Technology is the new interface

    The first Information Society Action Plan was published in January 1999 and in November 2001 Ireland had become the top performer in an EU benchmarking report on public service on-line delivery.

    In March 2002 the Irish Government published “New Connections – A strategy to realise the potential of the Information Society”. The document set forth an action plan identifying key infrastructures that required development, one of which was eGovernment.

    eGovernment

    eGovernment refers to the use of information and communication technology (ICT) as an interface between the citizens and government of a nation. Most often the term refers to the use of the Internet as a communication platform to allow the exchange of information and the execution of processes that had previously been undertaken via direct human interaction.

    Introduction of eGovernment is an EU-level policy, and part of a broader EU strategy to make Europe the most dynamic and efficient economic block in the world. ICT is seen as the key facilitator of this strategy:

    The successes and potential of eGovernment are already clearly visible with several EU countries ranking amongst the world leaders. Electronic invoicing in Denmark saves taxpayers €150 million and businesses €50 million a year. If introduced all over the EU, annual savings could add up to over €50 billion. Disabled people in Belgium can now obtain benefits over the Internet in seconds, whereas previously this took 3 or 4 weeks. Such time savings and convenience can become widespread and benefit all citizens in Europe in many public services. (Source: COM(2006) 173 final)

    ICT is also seen as an enabler and facilitator of inclusive strategies as set out by the EU.

    The 2002 document makes a number of references to the availability and accessibility of government websites:

    • 3.2.1 Website standards – Guidelines and standards for all public sector websites were produced in November 1999, building on best practice in relation to design, search facilities and accessibility guidelines.
    • 7.2.7 Accessibility – Under the eEurope Action Plan, all public sector websites are required to be WAI18 (level 2) compliant by end-2001.

    National Disability Authority

    The National Disability Authority is a statutory agency tasked with policy development, research and advice on standards designed to safeguard the rights of people with disabilities.

    Is the eGovernment interface accessible?

    The purpose of the study is to measure the accessibility of the primary government agency websites. The websites of the main political parties were also tested as those organisations are inherently connected to the administration of a democracy through their stated goals and policies.

    The following tests were conducted to ascertain a measure of web standards and accessibility:

    1. W3C CSS validation service (here);
    2. Visual inspection for W3C badges;
    3. W3C Markup Validation Service v0.7.3 (here);
    4. HiSoftware Cynthia Says Section 508 Validation service (here);
    5. HiSoftware Cynthia Says WCAG 1.0 Priority 1 Validation service (here);
    6. HiSoftware Cynthia Says WCAG 1.0 Priorities 1&2 Validation service (here);
    7. HiSoftware Cynthia Says WCAG 1.0 Priorities 1&2&3 Validation service (here);
    8. Total Validator Professional desktop HTML & Accessibility validation tool (available here);
    9. WAVE WCAG 1.0 and Section 508 visual site overlay tool (here);
    10. Usability analysis of page in text browser (Lynx);
    11. Manual inspection of the mark-up to identify ‘cut-and-paste’ coding;
    12. Visual inspection for RSS feed, search for auto-discovery of RSS feed (Firefox);
    13. Visual inspection for blog;
    14. Visual inspection for real-time chat function.

    In this study the 3 automated accessibility validators were used and in some case supplemented by manual evaluation in the Lynx text browser. Tests were limited to the homepage of each site (in some cases an inner page was tested – e.g. where splash pages were used and the home page was therefore an inner page). All tests were conducted during the period 20-31 November 2006.

    While these tests cannot be guaranteed to properly ascertain the accessibility of any webpage, they do serve to highlight a number of flaws that would ordinarily render a page inaccessible via screen-reading technology.

    Why search for RSS, blogs, real-time chat?

    The Internet is evolving. Buzzwords such as web2.0 are common place. In my view what we are seeing is not a change but a natural progression. Today’s Internet is about interaction, multiple-way dialogue, and innovative communication channels.

    This study therefore includes tests for interactive techniques and alternative distribution channels.

    RSS

    Homepages were checked for RSS (Really Simple Syndication) feeds. RSS is fast becoming the de-facto transport for on-line information syndication (note the recent integration of RSS into the latest browsers from both Microsoft and Mozilla). In cases where a feed was not apparent on a homepage the Press section (or similar) was also checked.

    It would seem both appropriate and desirable that any entity which relies on news agencies to broadcast their message would utilise RSS.

    Blogs

    While not appropriate for every context, blogs have been found to add transparency and openness within a political setting. Blogs also allow for meaningful dialogue between writer and audience.

    Real-Time Chat

    Used by the software industry for many years, real-time chat facilities allow Internet users to ‘chat’ with a support agent through a real-time messaging system.

    Detailed Results

    eGovernment Accessibility Study
    [NOTE: Please click on the above image for a larger resolution and an alternative accessible version.]

    Is the eGovernment interface accessible?

    The study tested a total of 41 websites: 27 sites passed the automated WCAG 1.0 Priority 1 (A) validation tests.

    Of the Government Department websites tested 12 from a total of 16 were compliant with WCAG 1.0 Priority 1 (A).

    The lack of RSS feeds on 12 department websites was a particularly odd result given the relationship of Government with the public and press, and the Government’s need to shape public perception through the news channels.

    The websites of the main political parties were found to be lacking in terms of contemporary Internet technologies: Only 3 of the 7 party websites included an RSS feed and none offered multiple feeds targeting different content and audiences.

    4 of the 7 party websites tested failed WCAG 1.0 Priority 1 (A), and none validated for valid CSS/HTML coding standards.

    Is it all Bad News?

    A positive feature of this survey was the number of Government websites that aspired for a higher standard of validation than the basic WAI WCAG 1.0 Priority 1 (A).

    At least 4 sites displayed WCAG Priority 2 (AA) badges on their homepages. Unfortunately only 1 actually attained that level of Accessibility.

    At least 2 sites displayed or made claim to WCAG Priority 3 (AAA) Accessibility, the highest level of accessibility, however none did validate to this standard.

    Some websites tested stated a clear aspiration to achieve high accessibility and informed visitors of the ongoing effort toward attaining that goal.

    Validation is a binary test – a site either validates or it does not. In some cases failure can be remedied with minimal effort, while in others achieving compliance with both WAI WCAG 1.0 and W3C coding standards will require a substantial undertaking.

    Creating a website that complies with WCAG is perhaps the easier phase of providing an accessible website. Maintaining WCAG compliance is by far the most difficult area of website accessibility, even more so given the dynamic nature of many of the sites tested.

    Web standards, such as those developed by W3C and WAI, are the foundation of the ‘Inclusive Web’. Websites which comply with these standards will ensure that the broadest spectrum of visitors can access their information and benefit from the full potential the Internet has to offer.

    Lynx Browser Results

    In cases where accessibility anomalies were flagged by automated evaluation tools the site in question was manually evaluated in the Lynx text-browser.

    The search facility on a number of Government sites was found to cause practical accessibility issues:

    1. Department of the Taoiseach:

    Department of the Taoiseach homepage view in Lynx browser.

    Here is the mark-up for the search feature:

    <form id="basicSearch" action="search.asp" method="get">
    <div class="searchTop"><label for="searchWord" accesskey="4" /></div>
    <div class="searchMiddle"><input class="searchFormInput" type="text" name="searchWord" id="searchWord" size="16" value="Enter keyword" /></div>
    <div class="searchBottom"><input type="image" value="submit" name="search_go" id="search_go" src="/images/search/button_search.gif" alt="Search" /></div>
    </form>

    This is Andy Harold’s opinion on the above code:

    This is an attempt to resolve the need to have a label tag and to put some default text in the text field. But appears to be done purely to satisfy accessibility checkers than real life requirements, and may even upset some screen readers. I’d say this is poor practice. The label should have some text within it and there shouldn’t be a ‘value’ attribute in the text field.

    Putting default text in comes from 10.4 (Priority 3): Until user agents handle empty controls correctly, include default, place-holding characters in edit boxes and text areas. But this became outdated almost as soon as it was written, because all the user agents used by people with sight difficulties can handle empty controls. So the use of label tags meets all needs.

    2. National Disability Authority

    The mark-up powering the search facility:

    <label for="query" accesskey="4">
    <input name="q" id="query" title="Enter keywords to search for" value="" size="30" type="text">
    <input title="Submit your search and view results" value="Search" type="submit">
    </label>

    Andy Harold’s opinion:

    Enclosing input’s within a label is allowed by the standards so that you don’t have to supply a ‘for’ attribute as it the label implicitly refers to the enclosed input. Having the two inputs enclosed by the label, as in your example, makes this confusing. The fact that there is no text in the label tag makes this more confusing still. So although technically you can do this – ie passes automatic validation tests – it’s not the correct use of the label element and so wouldn’t be what a user agent (eg a screen reader) would be expecting and so may cause it problems. So, on that basis I wouldn’t pass it as P3 simply because it makes little sense.

    Remember that the standards can’t cover every situation and so are purely there to guide you into making good decisions. In this case you could put some text in the label (and take the input elements out of it) if you really want it to be passed as P3. But if this makes the search facility too visually unappealing, just drop the label altogether. This may not make it technically ‘P3′ but more importantly it will still be accessible because of the title attribute, so it shouldn’t matter.

    3. Pobail

    Here is the Lynx view of the English version Pobail homepage:

    Pobail English homepage view in Lynx browser.

    And here is the underlying mark-up:

    <label for="search">
    <input type="text" name="qt" id="search" value="" maxlength="1991" />
    </label>
    <input type="submit" value="Go" class="submit" />

    While the search element may pass automated validators, the form itself has little value to users of screen reading technologies. The ‘Advanced search options’ link is in another div.

    [NOTE: Andy Harold is the developer of Total Validator. The tool is available as either a free Firefox plug-in or a professional desktop application.]

    Study Notes:

    1. Strange use of JavaScript that depreciates in Lynx but prohibits access to links in non-JavaScript enabled browsers.
    2. The Department of Arts, Sport and Tourism displayed a WCAG 1.0 AA Badge.
    3. The Department of Arts, Sport and Tourism did not validate WCAG 1.0 AA
    4. RSS feed not included in META section and was not auto-discovered by browser. Auto-discovery allows browsers to display and bookmark RSS feeds.
    5. The Department of Enterprise, Trade and Employment displayed a WCAG 1.0 AA Badge and passed that standard.
    6. RSS feed found on inner page with no META auto-detection.
    7. Address in footer is an image – ALT=”Department Address”. This is a particularly poor implementation as the address can neither be read by screen-reading technologies or copy-pasted form the browser.
    8. www.pobail.ie uses a splash homepage. Inner English language homepage tested.
    9. Empty LABEL (no text node) in page’s search form.
    10. Empty LABEL (no text node) in page’s search form.
    11. BASIS carried a WCAG 1.0 AA Badge and failed that standard.
    12. Framed site – each frameset was validated individually.
    13. WAVE cannot validate framed sites.
    14. In-line style attributes – no CSS file to validate.
    15. http://www.cso.ie/accessibility/accessibility.htm claims site is WCAG1.0 AAA compliant with timestamp. That page, which is unlikely to have been updated, failed AAA validation.
    16. RSS feed found on inner page with no META auto-detection.
    17. RSS via auto-discovery, but no mention on page.
    18. RSS feed found on inner page with no META detection.
    19. FAS Ireland carried a WCAG 1.0 AAA Badge but failed AAA validation.
    20. FAS Ireland homepage contained 6 errors when tested for WCAG 1.0 AAA.
    21. www.examinations.ie carried a WCAG 1.0 AA Badge.
    22. www.examinations.ie contained 30 errors when tested for WCAG 1.0 AA.
    23. In-line style attributes, framed site.
    24. No publicly published link was found.
    25. Resolved to the website of Clare County Development Board.
    26. www.libraries.ie uses JavaScript links to popup new pages – blocked in FF and IE7. The site was virtually unusable.
    27. Server not found error.
    28. Website did not respond for http://nda.ie – this could cause problems for many visitors. WAVE validator was served the login page so WAVE analysis could not be performed. There were also some issues with the search form which are discussed toward the end of this document.

    Page URLs

    Government Departments
    Foreign Affairs, Dept. of
    Agriculture and Food, Dept. of
    Arts, Sport and Tourism, Dept. of
    Communications, Marine and Natural Resources, Dept. of
    Health and Children, Dept. of
    Education and Science, Dept. of
    Enterprise, Trade and Employment, Dept. of
    Environment, Heritage and Local Government, Dept. of
    Finance, Dept. of
    Defence, Dept. of
    Justice, Equality and Law Reform, Dept. of
    Community, Rural and Gaeltacht Affairs, Dept. of
    Community, Rural and Gaeltacht Affairs, Dept. of
    Taoiseach, Dept. of the
    Transport, Dept. of
    Social and Family Affairs, Dept. of

    Government Informational Portals
    Business Access to State Information and Services
    Public Service Information for Ireland

    Other Government Websites
    Office of the Revenue Commissioner
    Official website of the President of Ireland
    The Courts Service of Ireland
    The Office of Public Works
    Central Statistics Office

    Political Party Websites
    Fianna Fail
    Fianna Geil
    The Labour Party
    The Green Party
    Progressive Democrats
    Socialist and Workers Part
    Sinn Fein

    Websites Highlighted in Society Action Plan
    Revenue Online Service (ROS)
    FÁS e-recruitment
    Land Registry
    Examination results
    CAO (Central Applications Office)
    Driving tests
    Government Contracts
    Public Service Recruitment
    National Sheep Identification System (NSIS)
    eForms
    Welfare.ie
    Libraries
    Infrastructure.ie
    Farmer IT Training

    National Disability Authority

    Errors, Ommissions & Corrections:

    1. 11-December-2006 12.01PM Since publishing the report it has been brought to my attention that the Sinn Fein website does indeed have an RSS feed. The feed is available at http://www.sinnfein.ie/news/ in the side-bar. My apologies to Sinn Fein for any inconvenience caused by this ommission.

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    Moviestar.iehttp://www.redcardinal.ie/general/29-11-2006/moviestar-ie/ http://www.redcardinal.ie/general/29-11-2006/moviestar-ie/#comments Wed, 29 Nov 2006 09:44:00 +0000 http://www.redcardinal.ie/general/29-11-2006/moviestar-ie/ the Golden Spider was awarded to Moviestar.ie for its performance, as a functioning site in addition to design, innovation, content, navigation, technology, interactivity and ease of use.

    Hmmm....

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    Moviestar.ie are the proud winners of the ‘Best Website Launched in 2006′ Golden Spider award.

    The following is taken from a press release from Movistar.ie’s Public Relations firm Thinkhouse PR:

    “Best Website Launched in 2006! We are absolutely thrilled,” said Gavin McConnon of moviestar.ie. “We spent a lot of time researching and trialling the website ensuring that it was designed in a browser-friendly way.”

    The press release goes on to say:

    Beating off stiff competition from sites such as callcosts.ie; sellityourself.ie; the Golden Spider was awarded to Moviestar.ie for its performance, as a functioning site in addition to design, innovation, content, navigation, technology, interactivity and ease of use.

    An apology

    I try very hard to not be subjective. I feel the quality of what I write here is dependent on being as objective as possible. The next line is purely my subjective belief:

    If the above is correct, and the judges did indeed award a Golden Spider to Moviestar.ie (the site has been updated since the GS awards) for “its performance, as a functioning site in addition to design, innovation, content, navigation, technology, interactivity and ease of use“, I think they should hang their heads in shame.

    As a business I think Moviestar.ie may well be exceptional. As a website it most certainly is (was) not. Had the award been for the ‘Best New Internet Business in 2006′ I would have little or no complaint.

    Moviestar.ie currently ‘owns’ the top 10 Google.com positions for the search phrase ‘moviestar.ie’.

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    Golden Spider Awards – The Resultshttp://www.redcardinal.ie/browsers/24-11-2006/golden-spiders-not-very-excellent/ http://www.redcardinal.ie/browsers/24-11-2006/golden-spiders-not-very-excellent/#comments Fri, 24 Nov 2006 13:23:41 +0000 http://www.redcardinal.ie/webdev/24-11-2006/golden-spiders-not-very-excellent/ The entries this year were outstanding and testament to the strength of the Irish internet industry. These awards provide an important opportunity to recognise and showcase online excellence.

    Mr. Cathal Magee, MD eircom

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    Last night the ‘Internet Oscars’ took place in Dublin. I’ve been trying to find out the results. The Golden Spider website is still selling tickets :mrgreen:

    So i found the results over at Silicon Republic:

    1. AOL Best Financial Website
      Winner: aib.ie/personal
    2. SalesOnLine.ie Best Travel, Tourism & Hospitality Website
      Winner: hostelworld.com
    3. Daft.ie Best News, Media & Entertainment Website
      Winner: RTE.ie
    4. Comreg Best Sports, Health and Leisure Website
      Winner: RTE.ie/sport
    5. FÁS Best Social Networking, Community & Not For Profit Website
      Winner: trocaire.org
    6. RTÉ Best Education Website
      Winner: gaelscoildehide.ie
    7. HostelWorld.com Best Marketing Campaign
      Winner: carbuyersguide.ie
    8. Department of Communications Best Web Design Agency
      Winner: clearscape.ie
    9. IEDR Best Technology Innovation Award
      Winner: cashcollector.com
    10. Allianz Best Retail Website
      Winner: gohop.ie
    11. Cash Collector Best Professional Services Website
      Winner: Raymondpotterton.com
    12. Irish Jobs Best e-Business Website
      Winner: Myhome.ie
    13. ArgusCarHire.Com Best New Website Launched in 2006
      Winner: moviestar.ie
    14. Best Broadband Application Award
      Winner: tg4.ie
    15. Arekibo Best Public Sector Website
      Winner: callcosts.ie
    16. Red Ribbon.ie Best HR, Training and Recruitment Website
      Winner: monster.ie
    17. Internet Hero 2006 Award
      Winner: Cormac Callanan
    18. Eircom 2006 Golden Spiders Grand Prix Award
      Winner: RTE.ie

    Well done to all the winners.

    Cathal Magee, managing director of eircom commented:

    The entries this year were outstanding and testament to the strength of the Irish internet industry. These awards provide an important opportunity to recognise and showcase online excellence.

    [Emphasis mine]

    I have to say that my research begs to differ with you Mr. Magee.

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    When You Get Exposure Leverage Ithttp://www.redcardinal.ie/marketing/24-11-2006/symbian-gps-mapping-software/ http://www.redcardinal.ie/marketing/24-11-2006/symbian-gps-mapping-software/#comments Fri, 24 Nov 2006 08:10:40 +0000 http://www.redcardinal.ie/webdev/24-11-2006/symbian-gps-mapping/ What would you give for a free interview on national radio with Pat Kenny to pitch your latest product? As they say, you couldn't pay for media like that. Not to mention that it's free.

    And let's say the primary sale channel was your website - would you try to ensure that this cutting-edge product was heavily promoted on your site?

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    Publicity leads to sales. Why? Because getting people to notice you is half the battle. If you can get a customer’s attention you can sell him the benefits of your product.

    GPS mapping software for your Symbian phone

    Sometimes in the morning I have the radio on. Occasionally I hear Pat Kenny, not because I particularly like his show, but because he comes after whoever preceded him.

    Yesterday morning there was a very interesting interview with a guy from OSI (Ordinance Survey Ireland). They’re the people who produce the maps of our country.

    The discussion was about a new GPS mapping application that lets users view OSI maps of Dublin on their mobile phones. The benefits were spelt out in a very compelling manner. Tourists, it was mentioned, could guide themselves with the mapping software, while Dublin’s residents could use the maps to find unknown streets and locations. And if you use a Nokia GPS phone the mapping software will even guide you to your destination. Pretty cool, and definitely the way of the future.

    Buy on-line

    Users can purchase and download the GPS mapping software for €29.99 from the OSI website, and the product comes complete with 500 POIs (Points Of Interest) for many of Dublin’s top attractions and locations.

    It sounds like a really fantastic product, and I was quite surprised that an Irish company (and a publicly mandated body at that) was actually at the cutting-edge of this type of technology.

    Great exposure, dreadful follow-through

    This morning I got a chance to visit the OSI website to learn more:

    OSI homepage

    Hmm.. not much to go on there. I expected there to be some emphasis on this new cutting edge mobile phone GPS mapping software. Well I’m honestly none the wiser so I select ‘Browse our mapping products and services’:

    OSI mapping products and services

    I’m really not making much progress here. I cant see any mention of mobile phone GPS mapping software. Maybe ‘digital products’?

    OSI digital products

    Not there, so back to the homepage and this time I try ‘GPS services’. The guy on the radio did mention that this works with GPS. Nothing there either. To be honest at this stage I’m beginning to wonder if this is just some big joke. So I try ‘OSi Trail Master’:

    OSI Trail Master

    Well this might be it. Unfortunately there’s no real reference material here to tell me what I’m looking at. Alas, it’s another false hope. Only two more options on the homepage left, and next up is ‘OSi StreetSmart’:

    OSI StreetSmart

    Bingo. With hindsight the name makes sense, but without any pointers figuring this out is far from trivial. Anyhow, now that I’ve finally found what I came here for I’d like to find out more. I suppose I should click the image – it is an anchor after all:

    OSI more details

    How to burn great publicity

    Now most people couldn’t buy the publicity gained from a nationwide radio interview. That type of broadcast is just marketing gold-dust. Businesses have flourished on the attention garnered from radio mentions…

    Yesterday morning the OSI gave us a text book example of how to burn through fantastic publicity with poor follow-through.

    What’s the lesson? When you do get great exposure make sure you’re ready and waiting to fully leverage it.

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