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Online Marketing Category – Posts related purely to Online Marketing issues. See the Marketing Category also.

Last Chance Saloon – Web Awards Nominations Close Today

Posted in: Online Marketing by Richard Hearne on August 28, 2009

Have you nominated your favourite websites for the 2009 Irish Web Awards? If not you better get over and do it today – nominations close later on.

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Today I Will Mainly Be Wearing…

Posted in: Online Marketing by Richard Hearne on June 10, 2009

Bet you cant guess! Tonight I’m training at DMI in Dublin again.

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Another Great Free Online Maketing Offer

Posted in: Online Marketing by Richard Hearne on April 29, 2009

Another recognised Irish marketer offers E2,000 worth of free online marketing to one lucky website owner. More details inside.

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One More Reason For Damien To…

Posted in: New Media,Online Marketing,Social Media by Richard Hearne on June 29, 2008

The big news is that the Irish Times is pulling down the pay-wall, as well as moving the online version of the paper to www.irishtimes.com. I’m more interested in dissecting the way the news arrived…

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European Internet Marketing Statistics

Posted in: Marketing,Mobile Internet,New Media,Online Marketing,Social Media,Statistics by Richard Hearne on December 26, 2007

Some interesting figures about Online marketing spends in Europe during 2007.

If you work Online in Europe I imagine you have a good idea of the main findings…

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Running Conversion Optimisation Tests? Save Time – Copy Google

Posted in: Online Marketing,Statistics by Richard Hearne on December 24, 2007

While 2007 might be the year that SEO went seriously mainstream, I think 2008 will be the year of the conversion optimisation.

And if you want to kick start your testing you could do a whole lot worse than follow Google’s lead. Read on to learn more…

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Digiweb Online Edge Presentation

Posted in: Online Marketing by Richard Hearne on November 7, 2007

Online Edge is a fantastic free half day seminar sponsored by Digiweb. Site owners and business managers can attend for free and access some of Ireland’s leading web experts.

Last week Eoghan McCabe, Larence Veale and myself were the speakers in the Digital Hub, Dublin. Here are my slides from the event…

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Web Marketing Specialist Contract Available

Posted in: Online Marketing by Richard Hearne on November 5, 2007

If you fancy working for a world-class Internet firm and being part of a serious web team then details of such a position are within.

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entertainment.ie – Exploring the Pitflls of Site Redesigns

Posted in: Online Marketing,Search Engine Optimisation by Richard Hearne on September 28, 2007

Website redesigns are a great way to improve the user experience. Everyone likes to use a site which engages their senses and delivers a great experience.

And if you manage the migration well you should find that Search Engines quickly pick up that you have a new site, and continue to send you the traffic you enjoyed previously. If…

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Spamming Ebay

Posted in: Online Marketing by Richard Hearne on September 26, 2007

Wandered across an interesting bit of spam-and-jam over on Ebay.

Car rental might be competitive, but surely you could come up with something better than this…

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Funda Ireland Pulling Down The Shutters

Posted in: New Media,Online Marketing,Social Media by Richard Hearne on July 4, 2007

Funda, the website behind the top Irish viral to hit the Internet last year (and probably since) is shutting down.

In a departure from my usual marketing style of writing I’m putting on my economists hat for a wee bit.

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Enterprise Ireland Podcast – eMarketing

Posted in: Online Marketing by Richard Hearne on June 20, 2007

Enterprise Ireland recently produced their very first podcast. Organised by the eMarketing division, the conversation between Cathy McGovern, Fergal O’Byrne, Ralph Averbuch and myself focused on eMarketing.

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Captivate Digital – Still Failing Search

Posted in: Online Marketing by Richard Hearne on June 16, 2007

I get some very funny calls from people looking for, well, let’s just say not looking for Red Cardinal.

I can now add Captivate Digital to my list of wrong numbers derived from Google.

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