Sometimes you have to move very subtly if yo’re going to make waves in a competitive niche. Better to rise gradually than to jump to the top, especially if you’re buying your way there…

Beware of large corporations offering free “unique content” with “a single unobtrusive text link” back to their site. They may dress it up that “You would benefit from some unique, relevant content to which the search engines seem to be attributing ever more value” and “a relevant outbound link, would also be potentially helpful to you from a search engine perspective”, but all their offer does is place your site under a risk of penalty or worse. There’s only one side that can benefit from an offer like this…

We could all do a little more to help out in this world. Giving to charity is just one small thing, and giving a link a very easy way to help out.

Hopefully this charity link meme will result in some extra love going to someone more needy than I.

If you’re a competitive webmaster then no doubt you use Google’s Webmaster Console to check your backlink data.

Ok, I’m genuinely flummoxed.

Is this the best or the worst link exchange request ever?

Google is launching a crusade to undermine the practice of buying links to improve your ranking. And the SEO blogosphere isn’t too happy about it.

Do you like being told how you can and cannot link to another site?

More importantly, do website owners have the legal right to impose conditions on how you link to them?

‘Link Baiting, Buying Links & Other Tactics’ promised to be one of the most interesting sessions at SES London.

And that it was, until the last speaker stuck his foot in his gob. Shame he just didn’t understand linkbait. Bigger the shame poor old Rand Fishkin was on the end of that speakers ignorance.

A simple question concerning the difference between an authority and a hub led to a somewhat unexpected answer.

Quite a funny moment from SES London.

I’ve been a link meanie, and there are a few people who deserve a whole lot more love than they get.

So here’s a few sites that certainly don’t get the attention they deserve – they’re are well worth a look.

If you’re interested in link building and social media marketing then you really have to read this article published by Andy Hagans.

Google is now reporting full backlink data within the Webmaster Console.

A great tool, and you might be very surprised when you see some of the deeplinks you never realised you had

Unconditional Google love is something we all want. Let’s face it, Google is one of the top referrers in the world so keeping her happy has to be one of the most important jobs of any webmaster.

Here are my 10 top tips to getting and keeping that Google love.

If you use SEM to promote your site then you could do a lot worse than check out this recent post from the Hitwise blog.

Link count is one of the most valuable currencies in Search Engine Optimisation. Trusted links are the most valuable by far.

Sometimes links can be your friend, but sometimes they can be your enemy…

Well the buzz about Dublin Property Company is certainly taking off. Well done to Funda Ireland and their marketing folk for putting together a great campaign.

Sometimes you need to know what websites are linking to yours (or, cleverer still, what websites link to your competitors). Sometimes you need to know what websites are linking to the websites linking to yours (bit of a tongue-twister that one). Site Explorer from Yahoo is a great tool that can help you out.