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Keywords Category – Posts that relate to keywords and the art of analysing Search usage for the purpose of targeting keywords relevant to your site/business.

VisitBritain.com Robbing Irish Tourists?

Posted in: Keywords by Richard Hearne on July 17, 2008

Deceptive Adwords marketing by VisitBritain.com – contrary to their marketing copy they do not appear to be the official trip planner website for trips to Ireland. Dirty tactics from the UK…

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Wordze Keyword Tool Special – Coupon Inside!

Posted in: Keywords by Richard Hearne on July 10, 2008

A fresh Wordze offer – access for the month of July for just $4.95!.

I can say from a lot of experience that this tool is well worth signing up for.

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Do People Search More for Singulars or Plurals?

Posted in: Keywords by Richard Hearne on March 11, 2008

Moving away from the ‘Bullshit’ (see below), here’s a really fascinating post about searcher behaviour, and whether singular or plural search phrases matter more.

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Serious About Keywords? Wordze Coupon Inside

Posted in: Keywords by Richard Hearne on January 9, 2008

Wordze.com is my keyword tool of choice. If you haven’t checked it out, and you’re serious about keywording, then head over to Wordze.com before this Sunday and grab a free 30 day trial.

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Revealed: Ireland’s Sleazy Senior Porn Kingpin

Posted in: Keywords,Statistics by Richard Hearne on January 1, 2008

In a sleepy little village in the Garden of Ireland lives a quintessential pipe smoking senior citizen.

With a dark secret :mrgreen:

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Google News Finds HSE ‘Entertaining’

Posted in: Google,Keywords,New Media by Richard Hearne on December 27, 2007

I use Google News most days as the ‘entry point’ to my online news consumption.

Google News Ireland served up some odd results the other day however. Is there a secret message in here for the HSE?

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Keyword Data Is Often Very Skewed – Internet Marketers To Blame?

Posted in: Keywords by Richard Hearne on November 19, 2007

Just who is doing all the searching on [Internet Marketing Ireland] and [Online Marketing Ireland]?

It might not be the people you hoped it was. Especially if you are a Search Marketer yourself…

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My Favorite Keyword Tool

Posted in: Keywords by Richard Hearne on August 16, 2007

Iif you’re involved in keyword research for Search Engine Marketing I can quite honestly recommend this tool as being the best I’ve used to date.

They’re running a 30 day free trial offer for the next four days only, so if you’re interested the link is inside…

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A Dose Full of Comment Spam, Long Copy Referrer Pages & SEO Tools – What Do YOU Think?

Posted in: Blogs,Keywords,Security,SEO by Richard Hearne on February 26, 2007

It’s a fact of life that spammers wouldn’t be in business if they weren’t making a dollar. Another fact of life is that very often SEO and spamming live very closely.

This is a post about some particularly well-known SEO tools that were pushed through comment spam left on my blog. A mini-rant? Yes, and a look at the effectiveness of ‘long copy’ pages to sell products.

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Google Thinks I’m A Whore, Searcher Agrees, From Page 47!

Posted in: Google,Keywords by Richard Hearne on February 13, 2007

Yes, yes, yes. I know. I really must stop checking the referrers. I don’t know what’s creepier – that someone visited my site searching for ‘whore‘, or the fact that they went as far as the 47th page before dropping in: Perhaps it was just my magnetic page title and META description

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Overture Keyword Tool Dead, but Wordtracker Saves The Day (and now Trillain jumps on board)

Posted in: Keywords,Search Engine Optimisation,Search Engines,SEM,Statistics by Richard Hearne on January 31, 2007

What are you going to do if the Overture Keyword Tool really does dies? Well you could switch over to the new improved Wordtracker Free Keyword Tool.

But if keywords equate to revenue then maybe it’s time to try out one of the professional tools on the market. More details within :mrgreen:

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The Google Bomb That Got Away – Ireland’s Telecoms Poodle is Alive And Well (and living in Lower Abbey Street)

Posted in: Google,Keywords by Richard Hearne on January 28, 2007

Ireland’s best known Google Bomb is alive and well. So allow me to speculate as to how Google is filtering out Google Bombs.

I wonder if perhaps the ‘Telecoms Poodle‘ can give us any pointers?

What follows is more likely than not 100 miles away from the actual technique Google uses (if I’m that close I’ll be happy :mrgreen:).

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Say Goodbye to ‘Google Bombing’ & Hello to ‘Take Care with Your Anchor Text’

Posted in: Google,Keywords,Search Engines,SEO by Richard Hearne on January 26, 2007

George Bush is no longer a miserable failure. So says Google.

Some algorithmic changes over at the world’s largest Search Engine have saved some blushes for many a top politician.

But could this affect your websites as well?

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The Tale of a Link Whore, a Mobile PC, a Site Review, and some Clever Market Disruption

Posted in: Blogs,JavaScript,Keywords,Link Bait,Marketing,Technology by Richard Hearne on January 24, 2007

Roam4Free eh? Sounds compelling – something that everyone who roams wants.

I think Pat is on to an absolute winner. And with a couple of tweaks to the website I think this will become even more of a no-brainer for customers.

But is my advice any good? You decide (and there’s a free link for anyone who can figure out what I’m thinking at the end :mrgreen:)

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Who Said META Tag Optimization Was Dead?

Posted in: Blogs,Google,Keywords,Marketing,Search Engine Optimisation,SEO,Statistics by Richard Hearne on January 18, 2007

Did you know that the META Description tag can be one of the most important factors dictating whether searchers will actually visit your website?

But META descriptions aren’t useful for attracting search engines, they’re useful for attracting the people who use search engines. Read on to learn how your META tags can get you more traffic (and I’m pretty sure you aren’t thinking what I’m thinking).

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A New Year, Some New Ideas, and My Time for Free!

Posted in: Clients,Keywords,Link Bait,Search Engine Optimisation by Richard Hearne on January 7, 2007

First post of 2007, some thoughts, some ideas, and free site reviews and advice. Read on and leave your URL in the comments.

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Are Your Adwords Campaigns Leaking?

Posted in: Google,Keywords,Marketing,PPC,Search Engines,SEM by Richard Hearne on November 14, 2006

Do you use Google Adwords to promote your website? Could you be spending large sums of money with no chance of making a return?

Quite a lot of sites are you know…

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Access To Keyword Discovery For $1

Posted in: Keywords,Search Engine Optimisation,SEO by Richard Hearne on

Keyword Discovery is one of the top keyword research tools available. The only problem is it’s expensive. But a new tool launching today lets you access Keyword Discovery’s database for just $9.95 per month. Trial accounts are just $1.

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