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Google Category – Posts that relate to or mention Google and the art of ranking well in Google’s Search Engine Results Pages (SERPs).

Really Simple Guide to RSS

As the title suggests, this is A Really Simple Guide to RSS.

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Google Search for US Patents

Posted in: Google,Search Engines,WebDev by Richard Hearne on December 14, 2006

Google launches Patent Search for US patents using the familiar Book Search interface.

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What’s Up with Google and Thinkhouse PR?

Posted in: Blogs,Google,Search Engines by Richard Hearne on December 3, 2006

When and why do Google de-index pages?

Perhaps it’s just me, but when 2 pages about Thinkhouse PR disappear from Google’s index there’s something fishy going on…

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More problems for MSN Live!

Posted in: Google,Search Engine Optimisation,Search Engines,Security by Richard Hearne on November 21, 2006

Unofficial MSN Live! page removal tool. What’s the big deal with that?

Well it’s not only your own pages that can be removed. This is a terrible, terrible hole in MSN’s algorithm.

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Google’s Head of Research on SERP Split Testing

Posted in: Google,Search Engine Optimisation,Search Engines,SEM by Richard Hearne on November 20, 2006

Have you seen any strange results in Google’s search results? Maybe asking if the link you clicked was useful?

Here are some interesting remarks made by Google’s Director of Research, and a few strange cases of Google soliciting feedback from users.

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Does Google Know Your MSN & Y! Searches?

Posted in: Browsers,Google,JavaScript,Search Engines,Security by Richard Hearne on November 17, 2006

Very interesting find by SEO by the SEA. It appears that your browser is sharing your search history with all and sundry.

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Search Engines Group-Hug Sitemaps & Mobile Ads come to Ireland

Posted in: Google,Marketing,Search Engine Optimisation,Search Engines,Technology by Richard Hearne on November 16, 2006

Two interesting pieces of news from Google today – universal Sitemaps and Mobile Ads come to Ireland.

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Are Your Adwords Campaigns Leaking?

Posted in: Google,Keywords,Marketing,PPC,Search Engines,SEM by Richard Hearne on November 14, 2006

Do you use Google Adwords to promote your website? Could you be spending large sums of money with no chance of making a return?

Quite a lot of sites are you know…

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100m Reasons Why We Can’t Live Without Search

Posted in: Google,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on November 2, 2006

We now have over 100m websites hosted on the planet.

Finding what your looking for is getting more important every single day and the growth in content means that our reliance on the search engine is set to increase.

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Why SEO Is More Important Than SEM

Posted in: Google,Marketing,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on November 1, 2006

Marketing your on-line property has never been so important. Think about it for a minute – if people cant find your website they cant find you and they cant buy your products.

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Google Bombing An Election – Search As A Political Weapon

Posted in: Google,Search Engines,SEO by Richard Hearne on October 27, 2006

Politicians are embracing the Internet as a very modern soap box, not only to get their message across, but also to manipulate the message their opponents are able to portray.

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Google Change Their Webmaster Guidelines

Posted in: Google,Search Engine Optimisation,Search Engines,SEO,WebDev by Richard Hearne on October 25, 2006

Google can now crawl and index URL’s containing an ‘&id’ parameter in their query string.

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10 Steps to Getting Into Google And Staying There – The Ultimate Quick Guide to Google SEO

Posted in: Google,Link Building,Marketing,Search Engine Optimisation,Search Engines,Statistics by Richard Hearne on October 19, 2006

Unconditional Google love is something we all want. Let’s face it, Google is one of the top referrers in the world so keeping her happy has to be one of the most important jobs of any webmaster.

Here are my 10 top tips to getting and keeping that Google love.

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13 Deadly Google Sins – Is Your Website Committing Any of These?

Posted in: CSS,Google,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on October 16, 2006

Many of us love Google. Everyday we rely on countless Google services to make our lives a little bit better.

But what happens when Google wont play ball with your website? Here are 13 deadly sins that are sure to see your webmaster advances spurned by Google.

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Keyword-Rich Domain Names

Posted in: Google,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on October 5, 2006

Can your domain name help you get top rankings in the Google?

Well this little experiment might help us find out.

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Bertie, Google and the Lie Detector

Posted in: General,Google by Richard Hearne on October 4, 2006

Could Google be able to listen to a politician talking and predict with accuracy whether they are telling porkies?

You better believe it!

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HOWTO: Combine Google Analytics Accounts in 5 Easy Steps

Posted in: Google,Statistics by Richard Hearne on September 30, 2006

Looking for a quick and easy way to combine multiple Google analytics accounts?

Well look no further – here’s a quick 5 step guide.

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Another Distraction

Posted in: Google,JavaScript,WebDev by Richard Hearne on September 29, 2006

I opened my RSS reader this morning to find that Google had completely renovated the place. And I’m not talking a lick of paint here.

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SEO getting bad press?

Posted in: Google,Search Engine Optimisation,Search Engines,SEO,Statistics by Richard Hearne on September 28, 2006

Discovering Google search volumes for any given phrase is a notoriously difficult task. Google offers a number of tools to help webmasters and site owners to research the keyword phrases people are interested in.

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Text Links Can Bring You Joy….

Link count is one of the most valuable currencies in Search Engine Optimisation. Trusted links are the most valuable by far.

Sometimes links can be your friend, but sometimes they can be your enemy…

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Funda Ireland, €30k (excluding the SEO)

Posted in: Google,Link Building,Marketing,Search Engine Optimisation by Richard Hearne on September 26, 2006

Well the buzz about Dublin Property Company is certainly taking off. Well done to Funda Ireland and their marketing folk for putting together a great campaign.

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Ireland’s Richest Companies On-Line Presence

Posted in: Clients,Google,Search Engine Optimisation,Statistics by Richard Hearne on September 19, 2006

If you were to ask 100 people in the street ‘Which Irish companies have benefited the most form the economic boom over the past decade?‘ I’m quite sure what the majority of the responses would be.

It’s unusual to think that probably the richest and most powerful indigenous sector of the Irish economy is so poorly represented on-line.

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Why does Yahoo rank #1 for ‘seo ireland’ on Google?

Posted in: Google,Search Engine Optimisation,Search Engines by Richard Hearne on August 24, 2006

It’s funny how arch rivals sometimes sweet up to each other. Well OK, it seems a lot more likely that there is a problem with Google’s index, but the current #1 position on Google for ‘seo ireland’ is Yahoo!

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Need WebStats? Google Analytics goes free for all!

Posted in: Google,JavaScript,Search Engine Optimisation,Statistics by Richard Hearne on August 16, 2006

Previously invite-only, Google Analytics has now opened to the masses for business.

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SERP Click Through Rate of Google Search Results – AOL-data.tgz – Want to Know How Many Clicks The #1 Google Position Gets?

Posted in: Google,Search Engine Optimisation,Search Engines,Statistics by Richard Hearne on August 12, 2006

Well after some gentle persuasion of MySQL the AOL-data.tgz files have surrendered some interesting, if not wholly unexpected, information about the relative strengths and click through rates of SERP positions. The dataset contained 36,389,567 search queries with 19,434,540 clickthroughs. While we all knew the importance of the top 3 positions in the Google SERPs, this […]

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On-line Tools for Searching the AOL Data

Posted in: Google,Search Engine Optimisation,Search Engines,Statistics by Richard Hearne on August 8, 2006

A number of tools are appearing allowing the interrogation of the released AOL material: AOL Search Database (currently under heavy load) and (IMO) a more superior site: DontDelete (new domain so you may have to access via 63.212.167.185) I am currently indexing the entire dataset myself (2.1GB of search goodness) and hope to bring you […]

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AOL Release (and quickly remove) Search Records of 0.5m Users

Posted in: Google,Search Engine Optimisation,Search Engines,Statistics by Richard Hearne on August 7, 2006

[EDIT] You can find some mined gems from this data over at the plentyoffish blog (and while your there, learn about a guy who makes >$10k PER DAY from Adsense on his free dating site). According to this post AOL released, and very, very promptly removed, the entire search records of 500,000 users collected over […]

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Google Webmaster Central

Posted in: Google,Search Engine Optimisation,Search Engines by Richard Hearne on August 5, 2006

Google has updated its Sitemaps application and added a number of new features under the umbrella ‘Google Webmaster Central‘: The Sitemaps UI seems to have been cleaned up quite a bit and my first impressions are that it is somewhat easier to navigate and problems/errors are far better highlighted now. So far I have only […]

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Yet more Video Blogs from Matt Cutts

Posted in: Google,Search Engine Optimisation,Search Engines by Richard Hearne on August 3, 2006

Matt Cutts has posted two more videos: 1. Session 9: All about datacenters has some info about variations across datacenters; 2. Session 10: Lightning Round! some other bits ‘n pieces regarding how Google scores HTML tags, in particular bold tag verses strong and i tag versus em.

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More Matt Cutts Video Blogs

Posted in: Google,Search Engine Optimisation,Search Engines,Statistics by Richard Hearne on August 2, 2006

More Matt Cutts Video Blogs about updates, dupe content and PageRank amongst others.

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Excellent Academic Study of Clickstreams

Posted in: Google,Search Engine Optimisation,Search Engines,SEO by Richard Hearne on August 1, 2006

You can find a very good synopsis of a recent study by Hamburg University into Internet usage habits over at WebSiteOptimization.com. You should check out the clickthrough heatmap for Google (Figure 5: The Golden Triangle – Eye Tracking on Google Results (Hotchkiss 2005)) which shows the importance of the top 3 positions in Google SERPs. […]

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Matt Cutts Video Blog

Posted in: Google,Search Engine Optimisation,Search Engines by Richard Hearne on

Matt Cutts video blogs about Google and SEO.

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IXQuick.com Private Meta Search – a good thing for SEO?

Posted in: Google,Search Engine Optimisation,Search Engines by Richard Hearne on July 30, 2006

From the IXQuick press release: As personal privacy concerns create growing alarm about the freedom of the Internet, the Ixquick metasearch engine (www.ixquick.com) has taken a pioneering step: starting today, Ixquick will permanently delete all personal search details gleaned from its users from the log files. This may be a welcome development for searchers but […]

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Google Analytics Expands

Posted in: Google,Search Engine Optimisation,Statistics by Richard Hearne on

Just noticed that my Google Analytics accounts now have 10 profiles per account. I use Analytics for all my projects and having more profiles per account means less logging in and logging out Now all I have to do is figure out a way to consolidate these accounts without losing historic data Great news all […]

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Search Engine Market Share June 2006

Posted in: Google,Search Engine Optimisation by Richard Hearne on July 24, 2006

From Hitwise.co.uk: As of June 2006 Google now commands 77% of all search executions in the UK. Both MSN and Yahoo each account for just 7% of that market. I am not aware of similar statistics for the Irish market but would imagine that the UK market could be quite a good proxy for Ireland. […]

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TLD for Country Specific Searches – What Domain Extension (ccTLD) Should You Choose?

Posted in: General,Google,Search Engine Optimisation by Richard Hearne on July 22, 2006

I often see questions related to getting your website into country specific SERPs. There have been some urban myths regarding where your IP address resolves to, where you server is located and the TLD used.

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