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Search Marketing in Emerging Markets

Posted in: Blogs,Search Engine Optimisation,SEM,SEO by Richard Hearne on December 18, 2006
Internet Marketing Ireland

A small fluffy link about Search Marketing in emerging markets, in this case Portugal.

SEM for Emerging Markets.

Quite interesting and shares some parallels with Ireland, which is very much at the nascent stage of search marketing.

Does anyone think that Search Marketing is going to take off next year here in Ireland, and if so what will drive that?

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4 Comments »

  1. No, it won’t take off in the next year. I’ve worked in the PPC game for the past 3.5 years with two large media owners and although the opportunities are there, small advertisers are simply not stepping up to the plate in Ireland. Think small depth, low average CPCs and you’ve got a recipe for success. But how many SMEs understand this?

    Unfortunately, poor broadband penetration is not helping either.

    Comment by Colm — December 19, 2006 @ 12:16 am

  2. Good point about the broadband fiasco Colm.

    The one indicator I am looking at is the level of mainstream media mentions of SEO – I am seeing more interest from business people who have no idea about search marketing but are reading about the ‘buzz’.

    Market is small but I think it is definitely in growth mode.

    Comment by Richard Hearne — December 19, 2006 @ 10:18 am

  3. Hi. Thank you for mentioning my article.

    Comment by Nuno Hipólito — January 17, 2007 @ 3:41 pm

  4. Hi Nuno

    Your comment got ‘Askimeted’ – sorry. It was nice to see some real-world views from outside the big markets (US, UK..). In many ways I think Ireland is very similar to Portugal (might be slightly more progressive, but not much). Hopefully we’re improving all the time though :grin:

    Rgds
    Richard

    Comment by Richard Hearne — January 18, 2007 @ 3:32 am

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