Well what started out as a a friendly bit of banter over who would buy the pints at the Irish Blog Awards has suddenly escalated into serious contest that could even eclipse the Blog Awards themselves.

First Blog Awards organiser Damien Mulley threw his hat into the ring by entering the official Blog Awards RSS feed into the contest (I’ve heard it’s dreadfully overrated :mrgreen:). And now web designer Eoghan McCabe has really thrown a cat amongst the pigeons. In a calculated (and incredibly sneaky, perhaps even underhand…) move Eoghan is offering a prize of €2,000 worth of web design (yes, you read that right) to one of his lucky RSS subscriber.

Speculation now centers on how other contenders for the ‘Real Blog Awards‘ might respond to this latest escalation. I smell blood.